Online advertising with Internet users is harassment and destruction (and there are reprisals)
Posted: Sat Dec 28, 2024 9:01 am
Who hasn't experienced this before? After an innocent search for a product on the Internet, we are viciously followed by advertisements directly related to the item in question on the Internet for weeks (even after having already purchased it). Intrusive online advertising often turns into a kind of boomerang that backfires on advertisers (from whom consumers end up fleeing like the plague).
According to a recent study by india telephone number data parcelLab and YouGov, the majority of Internet users have experienced negative online advertising first-hand . Only a third of Internet users say they have never been confronted with inappropriate advertisements on the Internet.
At the other extreme, 25% of Internet users complain about seeing banners on the Internet for products they have already purchased. 10% of users also feel that they are being targeted by advertisements that are actually directed at the opposite sex or at target groups for whom they have previously purchased a gift online. And that's not all. 11% of Internet users continue to see advertisements for products they have already returned (even after having notified the company in question).
Women (63%) are generally more bothered by advertising that is not tailored to their interests than men (59%). Users aged 18 to 24 (78%) are more sensitive to advertising than consumers aged over 55 (52%).
According to a recent study by india telephone number data parcelLab and YouGov, the majority of Internet users have experienced negative online advertising first-hand . Only a third of Internet users say they have never been confronted with inappropriate advertisements on the Internet.
At the other extreme, 25% of Internet users complain about seeing banners on the Internet for products they have already purchased. 10% of users also feel that they are being targeted by advertisements that are actually directed at the opposite sex or at target groups for whom they have previously purchased a gift online. And that's not all. 11% of Internet users continue to see advertisements for products they have already returned (even after having notified the company in question).
Women (63%) are generally more bothered by advertising that is not tailored to their interests than men (59%). Users aged 18 to 24 (78%) are more sensitive to advertising than consumers aged over 55 (52%).