Email Marketing and SPAM Reputation are (Almost) Everything
Posted: Wed Dec 04, 2024 3:53 am
“Why do emails go to SPAM?”
The risk of your marketing campaigns ending up in spam folders is not zero . The level of risk is impossible to determine or refine, even if there are no fraudulent intentions on the part of the sender.
The job of spam filters is to keep everyone safe . In May 2019 alone, more than 366 billion SPAM emails were reported every day .
Despite appearances, the mechanism behind spam filters is clear. There are three factors that increase the probability of your newsletters ending up in the spam folder: content, IP address reputation, and domain reputation . The first is determined exclusively by human factors, the other two are related to the email infrastructure .
The Content
As far as email content is concerned, to reduce the risk of emails chief vp marketing officer email lists being intercepted by anti-SPAM filters, it is always advisable to avoid:
Databases built with purchased email addresses;
Databases that are affected by high return rates;
Long emails;
Expressions full of words written in capital letters, such as “BUY NOW”;
Many exclamation points;
Expressions that resemble fraud or SAPM, such as “call now” or “lower price” or “lose weight”;
Emails that only have a single image;
Links that are broken or have been blacklisted;
Non-personalized content, such as addressing an email to a “user” instead of the recipient’s name;
An email with a subject line that is too short or too long or that contains capitalized words, exclamation points, and currency symbols;
HTML code created using non-professional editors.
IP Address Reputation
An IP address with a bad reputation will sooner or later be blacklisted by most email clients. In this case, anti-SPAM filters can direct your emails directly to the spam folder .
The cause could be malware on your computer that is sending messages, or you may have sent SPAM in the past . When an IP address enters a blacklist, getting off the list is a very difficult task . That is why newsletters should always represent a potential added value for readers, without forgetting the maintenance of the delivery system.
Domain Reputation
This is similar to the process that regulates the IP address. Once it has been marked as SPAM, the emails will not reach the readers' inboxes . In this case too, finding a solution to the problem and recovering the domain's reputation is difficult .
The risk of your marketing campaigns ending up in spam folders is not zero . The level of risk is impossible to determine or refine, even if there are no fraudulent intentions on the part of the sender.
The job of spam filters is to keep everyone safe . In May 2019 alone, more than 366 billion SPAM emails were reported every day .
Despite appearances, the mechanism behind spam filters is clear. There are three factors that increase the probability of your newsletters ending up in the spam folder: content, IP address reputation, and domain reputation . The first is determined exclusively by human factors, the other two are related to the email infrastructure .
The Content
As far as email content is concerned, to reduce the risk of emails chief vp marketing officer email lists being intercepted by anti-SPAM filters, it is always advisable to avoid:
Databases built with purchased email addresses;
Databases that are affected by high return rates;
Long emails;
Expressions full of words written in capital letters, such as “BUY NOW”;
Many exclamation points;
Expressions that resemble fraud or SAPM, such as “call now” or “lower price” or “lose weight”;
Emails that only have a single image;
Links that are broken or have been blacklisted;
Non-personalized content, such as addressing an email to a “user” instead of the recipient’s name;
An email with a subject line that is too short or too long or that contains capitalized words, exclamation points, and currency symbols;
HTML code created using non-professional editors.
IP Address Reputation
An IP address with a bad reputation will sooner or later be blacklisted by most email clients. In this case, anti-SPAM filters can direct your emails directly to the spam folder .
The cause could be malware on your computer that is sending messages, or you may have sent SPAM in the past . When an IP address enters a blacklist, getting off the list is a very difficult task . That is why newsletters should always represent a potential added value for readers, without forgetting the maintenance of the delivery system.
Domain Reputation
This is similar to the process that regulates the IP address. Once it has been marked as SPAM, the emails will not reach the readers' inboxes . In this case too, finding a solution to the problem and recovering the domain's reputation is difficult .