6 key takeaways from the TEI study on Kontent.ai’s ROI
Posted: Sat Dec 28, 2024 6:53 am
While managing content effectively is crucial, the ultimate goal for businesses is ensuring it delivers real value to their customers. But how can organizations accurately measure the impact of their content?
At Kontent.ai, we wanted to help you understand the tangible impact a content management system (CMS) can have on your business, which represents an important part of the overall return on your content. So, we thought, who better to ask than our own users? That’s why we commissioned Forrester Consulting to conduct the Total Economic Impact™ (TEI) study of Kontent.ai CMS Platform.
In this blog post, we explore six key takeaways from the TEI study, offering valuable insights for any organization choosing a new CMS.
What is a TEI study?
First things first: A Total Economic Impact™ (TEI) study is a research method that helps businesses understand the financial benefits and costs of investing in a particular technology. This study aims to show customers the practical effects a headless CMS can have on their company. This analysis explores the data to examine how our solution can enhance customer experiences, boost sales, and increase productivity—all of which can contribute to better overall outcomes.
To assess how Kontent.ai can financially benefit organizations agbdirectory Forrester conducted anonymous interviews with four representatives who have hands-on experience with our headless CMS, aggregated their experiences, and consolidated the findings into a single composite organization. Such an organization then serves as a representative example that other organizations can relate to when considering the financial implications of adopting Kontent.ai’s headless CMS.
Top challenges businesses face
Before we delve into the outcomes, let’s take a moment to reflect: What were the main challenges leading the interviewed companies to switch to Kontent.ai in the first place?
Duplicative efforts in content creation
Believe it or not, you’re not alone in the content creation struggle. Many companies grapple with duplicative efforts, where valuable resources are wasted recreating the same content across different platforms. This often stems from disparate sources—siloed files, emails, and outdated systems—that don’t integrate with their existing legacy CMS. The result? A frustrating lack of a single source of truth. This content chaos leads to inefficiencies and wasted time and, ultimately, hinders teams’ content marketing efforts.
Dependencies between business and IT teams
The companies that were interviewed expressed frustration with content creation bottlenecks caused by dependencies between business and IT teams when using traditional CMSs. Every content change needed an IT request, slowing things down. Not only are there time delays an issue, but communication breakdowns between IT and business teams also impede progress. Requesting a minor content tweak leads to a cascade of technical jargon and back-and-forth exchanges that prolong the process. This lack of seamless collaboration creates frustration and hinders content agility and responsiveness.
Ineffectiveness of legacy solutions
Legacy solutions are often inflexible and struggle to adapt to the ever-evolving demands of the digital landscape. For instance, incorporating new features like mobile apps or dynamic website elements can become a real challenge with legacy systems. This inflexibility hinders organizations’ ability to keep pace with market trends and deliver engaging content experiences, ultimately impacting their success in the fast-paced digital world.
Lack of established workflows
When content creation lacks structure, it can tie companies up in knots, leading to slower time to market and potentially even damaging their brand reputation. If workflows, roles, and responsibilities aren’t crystal clear, confusion reigns. Team members are tripping over each other’s work or scratching their heads over who’s supposed to do what. This is a recipe for disorder, slowing down content delivery to a crawl. Days might slip away on the same task just because no one’s sure who’s in charge, which can put both the quality and promptness of your content at risk.
Does this sound familiar? Let’s dive into the six key benefits businesses experienced after bringing Kontent.ai’s headless CMS into their toolkit, examining how it addressed these challenges.
Quantified benefits
Here are the measurable benefits experienced by users who switched to Kontent.ai:
A staggering 320% ROI
The TEI study found that Kontent.ai generated a 320% return on investment (ROI) over three years for a composite organization. This translates to a net present value (NPV) of $2.35 million. The study attributes these results to factors such as faster time to market and having a single source of truth for content in place. This ROI is evidence of the financial benefits that can be realized from better content management, which leads to increased online sales and improved customer experiences while removing duplication and guaranteeing consistency across channels.
Understanding the significance of ROI in content management is crucial for businesses aiming to optimize their digital strategies. These results show how the right content management system can help brands streamline content workflows, ensuring that teams publish high-quality content faster and more consistently than ever before.
90% reduction in deployment time for new content
Getting content out fast is crucial for every brand, and the ability to quickly adapt and respond to market changes can make a real difference in a company’s success. As the TEI study reveals, Kontent.ai’s headless CMS has proven to be a game-changer by offering a remarkable 90% reduction in content deployment time. This is not just about speed but also about the strategic advantage that comes with it.
At Kontent.ai, we wanted to help you understand the tangible impact a content management system (CMS) can have on your business, which represents an important part of the overall return on your content. So, we thought, who better to ask than our own users? That’s why we commissioned Forrester Consulting to conduct the Total Economic Impact™ (TEI) study of Kontent.ai CMS Platform.
In this blog post, we explore six key takeaways from the TEI study, offering valuable insights for any organization choosing a new CMS.
What is a TEI study?
First things first: A Total Economic Impact™ (TEI) study is a research method that helps businesses understand the financial benefits and costs of investing in a particular technology. This study aims to show customers the practical effects a headless CMS can have on their company. This analysis explores the data to examine how our solution can enhance customer experiences, boost sales, and increase productivity—all of which can contribute to better overall outcomes.
To assess how Kontent.ai can financially benefit organizations agbdirectory Forrester conducted anonymous interviews with four representatives who have hands-on experience with our headless CMS, aggregated their experiences, and consolidated the findings into a single composite organization. Such an organization then serves as a representative example that other organizations can relate to when considering the financial implications of adopting Kontent.ai’s headless CMS.
Top challenges businesses face
Before we delve into the outcomes, let’s take a moment to reflect: What were the main challenges leading the interviewed companies to switch to Kontent.ai in the first place?
Duplicative efforts in content creation
Believe it or not, you’re not alone in the content creation struggle. Many companies grapple with duplicative efforts, where valuable resources are wasted recreating the same content across different platforms. This often stems from disparate sources—siloed files, emails, and outdated systems—that don’t integrate with their existing legacy CMS. The result? A frustrating lack of a single source of truth. This content chaos leads to inefficiencies and wasted time and, ultimately, hinders teams’ content marketing efforts.
Dependencies between business and IT teams
The companies that were interviewed expressed frustration with content creation bottlenecks caused by dependencies between business and IT teams when using traditional CMSs. Every content change needed an IT request, slowing things down. Not only are there time delays an issue, but communication breakdowns between IT and business teams also impede progress. Requesting a minor content tweak leads to a cascade of technical jargon and back-and-forth exchanges that prolong the process. This lack of seamless collaboration creates frustration and hinders content agility and responsiveness.
Ineffectiveness of legacy solutions
Legacy solutions are often inflexible and struggle to adapt to the ever-evolving demands of the digital landscape. For instance, incorporating new features like mobile apps or dynamic website elements can become a real challenge with legacy systems. This inflexibility hinders organizations’ ability to keep pace with market trends and deliver engaging content experiences, ultimately impacting their success in the fast-paced digital world.
Lack of established workflows
When content creation lacks structure, it can tie companies up in knots, leading to slower time to market and potentially even damaging their brand reputation. If workflows, roles, and responsibilities aren’t crystal clear, confusion reigns. Team members are tripping over each other’s work or scratching their heads over who’s supposed to do what. This is a recipe for disorder, slowing down content delivery to a crawl. Days might slip away on the same task just because no one’s sure who’s in charge, which can put both the quality and promptness of your content at risk.
Does this sound familiar? Let’s dive into the six key benefits businesses experienced after bringing Kontent.ai’s headless CMS into their toolkit, examining how it addressed these challenges.
Quantified benefits
Here are the measurable benefits experienced by users who switched to Kontent.ai:
A staggering 320% ROI
The TEI study found that Kontent.ai generated a 320% return on investment (ROI) over three years for a composite organization. This translates to a net present value (NPV) of $2.35 million. The study attributes these results to factors such as faster time to market and having a single source of truth for content in place. This ROI is evidence of the financial benefits that can be realized from better content management, which leads to increased online sales and improved customer experiences while removing duplication and guaranteeing consistency across channels.
Understanding the significance of ROI in content management is crucial for businesses aiming to optimize their digital strategies. These results show how the right content management system can help brands streamline content workflows, ensuring that teams publish high-quality content faster and more consistently than ever before.
90% reduction in deployment time for new content
Getting content out fast is crucial for every brand, and the ability to quickly adapt and respond to market changes can make a real difference in a company’s success. As the TEI study reveals, Kontent.ai’s headless CMS has proven to be a game-changer by offering a remarkable 90% reduction in content deployment time. This is not just about speed but also about the strategic advantage that comes with it.