Technology and humanity must dance in unison to successfully cross the threshold of the future

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In recent years, there have been absolutely seismic changes in the technology and marketing industry . These changes (revolutionary and almost unmanageable) are the pillars on which the future rests. And based on the dizzying nature of these changes, the future often fills human beings with anxiety .

There are, however, many reasons to look to the future with hope. After all, the future is not something we enter into, it is something we create together . With this powerful list of guangdong cell phone numbers phrase , Lynne Kjolso, Vice President of the Global Advertising Business Team at Microsoft Advertising, began her presentation at Online Marketing Rockstars ( OMR ).

What is clear is that in recent years the future that some fear so much has stepped on the accelerator. “During the pandemic we experienced the equivalent of 5 years of digital transformation in just a few weeks ,” Kjolso emphasizes.


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We are facing an absolutely rapid transformation and consumers want brands to guide them through this transformation and help them give it meaning. We must bear in mind, however, that stripped of the human element, any digital transformation, any technological change is absolutely irrelevant.

"Technology and humans are inextricably linked in the future that looms on the horizon," the Microsoft executive stressed .

Proof that technology is human is that it (unavoidably) puts the consumer in the pilot's seat (and no longer relegates him to the co-pilot's seat). Consumers are increasingly jealous of their privacy and that is why, when it comes to compiling data about them, brands must bet on the creation of collaborative synergies.