How to create a Cross Marketing campaign for Easter
Posted: Sat Dec 28, 2024 6:37 am
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Article updated 3 years ago by NewsMDirector
Create a cross marketing campaign for Easter: landing pages
Easter is coming, one of the most important times for some sectors of our country's economy. For the hospitality industry in particular, it is the first step towards knowing how the year will be. Therefore, it is important to dedicate all efforts to attract visitors. Many of them use different tools in their digital marketing campaigns but there are still few brands that take advantage of their potential in a joint manner and allocate their resources to creating Cross Marketing campaigns for Easter .
In this post we are going to try to show you how you can take advantage of the potential of Cross Marketing for Easter if you work in the hospitality sector.
To start, it is important that you understand the concept of Cross Marketing, a way of creating digital marketing strategies that are not limited to a single channel but that make integrated use of various channels. In this example we will chile whatsapp phone numbers use the 4 channels with which you can do Cross Marketing for Easter with MDirector :
Email marketing.
SMS marketing.
Landing pages.
Retargeting on social networks and other web spaces.
TABLE OF CONTENTS
1.- Email marketing to launch a Cross Marketing campaign for Easter
2.- SMS marketing to increase conversions
3.- Landing pages to focus on conversions
4.- Retargeting
1.- Email marketing to launch a Cross Marketing campaign for Easter
Subscription to a restaurant newsletter
A good cross marketing campaign starts with the use of email marketing . Most brands usually send emails on a regular basis to both customers and potential users of their services. Thus, it is common for a restaurant, a rural house or a company offering activities in tourist areas to want to maintain contact with its customers throughout the year.
To do this, you need to have a good form with the basic fields , mainly email and phone number. If you can also tell the user's country or place of residence, as in the previous example, even better. In the example, an entire page has been dedicated to collecting this data, something that is not entirely usual, although it guarantees that the user who arrives will surely complete the form.
Most commonly, however, the form is found in one of the following areas:
On the right side of the page , just below the header and prominently displayed so that visitors know that this is where they can subscribe.
One method that is gaining popularity is to appear in a pop-up window that is launched once the visitor has spent a certain amount of time on the page.
As Easter approaches, it is important to design a special email to attract the attention of customers. It is also important to connect the email with a landing page, preferably optimized to display well on mobile devices. This connection will allow you to start capturing the customer in the email and finish the conversion on the landing page, a good example of Cross Marketing for Easter.
2.- SMS marketing to increase conversions
SMS marketing Golf Resort La Quinta
Although for many SMS marketing is an obsolete channel, the truth is that it is the only one that guarantees almost 100% delivery. That is why, in any cross marketing campaign, SMS marketing is a lifesaver for many situations.
To start, you can create a campaign similar to the one you are going to launch via email marketing. You just need to know the users' mobile phone number as well as their email account. The potential of this channel lies in using it for the following different tactics:
As a support for your email marketing campaign . That is, if your email statistics indicate that there are users who have not opened them but are usually interested in this type of content, you can try to attract them through SMS marketing.
As a complement to customer acquisition . It is not uncommon to find cases like the one in the example in which a user is rewarded after having made the conversion. In the example case, a user has registered at a Golf Resort and receives thanks by SMS along with a gift: a free 18-hole round. In these types of cases, SMS marketing reinforces sales and can help achieve cross-selling with other products.
3.- Landing pages to focus on conversions
Rural House landing page
A landing page that closes conversions is the cornerstone of a Cross Marketing campaign for Easter . The best email or the support of a rich SMS are of no use if both link to a landing page that fails to engage.
In the chosen example, the landing page highlights rural activities in several of its components:
The featured image, which shows a panoramic view of the surroundings of this particular rural house.
The green download button for a tourist guide to the area.
The headline also acts as the main call to action: “ Rural tourism in Yeste. Book now! ”
4.- Retargeting
Retargeting with MDirector
However, on many occasions, the user is not convinced by your value proposition on the landing page and abandons it. It is in these situations that you can rely on retargeting, another of the pillars of a good cross marketing strategy for Easter.
As you can see in the image above, retargeting focuses on adding tracking cookies to users who have visited one of the elements of your digital marketing campaigns . For example, you can do retargeting both in an email and on a landing page. In both, the idea is that you can follow the user in their subsequent navigation whether they have converted or not.
The most interesting case is when visitors to your landing page do not complete the form but have spent a certain amount of time on the page. Using retargeting, you can try to get them to overcome the barriers and end up converting.
To do this, you need to use tools like MDirector CRM Retargeting , which allows you to add a cookie to each user who has reached the landing page but has left . This way, you can show them your information and remind them of their initial interest in browsing the Internet.
As you can see, a cross marketing campaign takes advantage of the best of each of the channels and exploits their potential by combining them appropriately. Do you want to create your first cross marketing campaign for Easter? Don't hesitate, MDirector is the only email marketing and SMS platform that incorporates a landing page generator and programmatic buying (RTB) in the same tool . Do you dare to try it?
Article updated 3 years ago by NewsMDirector
Create a cross marketing campaign for Easter: landing pages
Easter is coming, one of the most important times for some sectors of our country's economy. For the hospitality industry in particular, it is the first step towards knowing how the year will be. Therefore, it is important to dedicate all efforts to attract visitors. Many of them use different tools in their digital marketing campaigns but there are still few brands that take advantage of their potential in a joint manner and allocate their resources to creating Cross Marketing campaigns for Easter .
In this post we are going to try to show you how you can take advantage of the potential of Cross Marketing for Easter if you work in the hospitality sector.
To start, it is important that you understand the concept of Cross Marketing, a way of creating digital marketing strategies that are not limited to a single channel but that make integrated use of various channels. In this example we will chile whatsapp phone numbers use the 4 channels with which you can do Cross Marketing for Easter with MDirector :
Email marketing.
SMS marketing.
Landing pages.
Retargeting on social networks and other web spaces.
TABLE OF CONTENTS
1.- Email marketing to launch a Cross Marketing campaign for Easter
2.- SMS marketing to increase conversions
3.- Landing pages to focus on conversions
4.- Retargeting
1.- Email marketing to launch a Cross Marketing campaign for Easter
Subscription to a restaurant newsletter
A good cross marketing campaign starts with the use of email marketing . Most brands usually send emails on a regular basis to both customers and potential users of their services. Thus, it is common for a restaurant, a rural house or a company offering activities in tourist areas to want to maintain contact with its customers throughout the year.
To do this, you need to have a good form with the basic fields , mainly email and phone number. If you can also tell the user's country or place of residence, as in the previous example, even better. In the example, an entire page has been dedicated to collecting this data, something that is not entirely usual, although it guarantees that the user who arrives will surely complete the form.
Most commonly, however, the form is found in one of the following areas:
On the right side of the page , just below the header and prominently displayed so that visitors know that this is where they can subscribe.
One method that is gaining popularity is to appear in a pop-up window that is launched once the visitor has spent a certain amount of time on the page.
As Easter approaches, it is important to design a special email to attract the attention of customers. It is also important to connect the email with a landing page, preferably optimized to display well on mobile devices. This connection will allow you to start capturing the customer in the email and finish the conversion on the landing page, a good example of Cross Marketing for Easter.
2.- SMS marketing to increase conversions
SMS marketing Golf Resort La Quinta
Although for many SMS marketing is an obsolete channel, the truth is that it is the only one that guarantees almost 100% delivery. That is why, in any cross marketing campaign, SMS marketing is a lifesaver for many situations.
To start, you can create a campaign similar to the one you are going to launch via email marketing. You just need to know the users' mobile phone number as well as their email account. The potential of this channel lies in using it for the following different tactics:
As a support for your email marketing campaign . That is, if your email statistics indicate that there are users who have not opened them but are usually interested in this type of content, you can try to attract them through SMS marketing.
As a complement to customer acquisition . It is not uncommon to find cases like the one in the example in which a user is rewarded after having made the conversion. In the example case, a user has registered at a Golf Resort and receives thanks by SMS along with a gift: a free 18-hole round. In these types of cases, SMS marketing reinforces sales and can help achieve cross-selling with other products.
3.- Landing pages to focus on conversions
Rural House landing page
A landing page that closes conversions is the cornerstone of a Cross Marketing campaign for Easter . The best email or the support of a rich SMS are of no use if both link to a landing page that fails to engage.
In the chosen example, the landing page highlights rural activities in several of its components:
The featured image, which shows a panoramic view of the surroundings of this particular rural house.
The green download button for a tourist guide to the area.
The headline also acts as the main call to action: “ Rural tourism in Yeste. Book now! ”
4.- Retargeting
Retargeting with MDirector
However, on many occasions, the user is not convinced by your value proposition on the landing page and abandons it. It is in these situations that you can rely on retargeting, another of the pillars of a good cross marketing strategy for Easter.
As you can see in the image above, retargeting focuses on adding tracking cookies to users who have visited one of the elements of your digital marketing campaigns . For example, you can do retargeting both in an email and on a landing page. In both, the idea is that you can follow the user in their subsequent navigation whether they have converted or not.
The most interesting case is when visitors to your landing page do not complete the form but have spent a certain amount of time on the page. Using retargeting, you can try to get them to overcome the barriers and end up converting.
To do this, you need to use tools like MDirector CRM Retargeting , which allows you to add a cookie to each user who has reached the landing page but has left . This way, you can show them your information and remind them of their initial interest in browsing the Internet.
As you can see, a cross marketing campaign takes advantage of the best of each of the channels and exploits their potential by combining them appropriately. Do you want to create your first cross marketing campaign for Easter? Don't hesitate, MDirector is the only email marketing and SMS platform that incorporates a landing page generator and programmatic buying (RTB) in the same tool . Do you dare to try it?