Google Business Profile: Control the information published on your profiles

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Your Google business listings are the digital showcases of your local points of sale. Google Business Profile is essential for your online visibility , it is the first contact between your prospects and your points of sale. If you manage several Google listings, you have probably had the bad experience of discovering that some information had been modified without your consent . As an answer engine, Google wants to provide the most precise and accurate information possible. Therefore, it reserves the right to modify your information and allows Internet users to suggest modifications. So how can you guarantee the information on your Google listings ? All the answers in this article!


1. What is Google Business Profile?
2. Why be vigilant about changes
3. How can Digitaleo allow you to have an accurate view of philippines mobile phone number list the data present on the Google files of your network?
Conclusion


What is Google Business Profile?

1. What is Google Business Profile?
Google Business Profile, formerly Google my Business, allows companies to create an establishment profile directly online. Depending on the searches of Internet users, several profiles will appear to allow the Internet user to make a choice. This profile then allows you to highlight the image of the company, the name of the network, the opening hours, the location, etc. The idea is that an Internet user who wants to go to your establishment can have all the necessary information.

Google is the number 1 search engine in France , it has become essential for acquiring new customers and is a real drive to store lever . Optimizing your Google listing will improve your visibility on the internet, your local SEO and build a strong e-reputation thanks to customer reviews . You will thus be able to boost the turnover of each establishment in your network.


Why be vigilant about changes?

2. Why be vigilant about modifications?
Do you know who can make changes to your network's Google listings? Everyone, the owner or administrator of the listing of course, but also Google and Internet users, who can suggest changes . Indeed, Google can directly modify your information , without your validation, based on other sources such as your website or directories. It will check the consistency of the information and if it detects an anomaly it will make the change directly.

As for Internet users, they can also make suggestions, most often on opening times if the person finds themselves in front of your closed establishment, while on Google, it was indicated that you were open. They can also make suggestions for changes to the name, address, telephone number or have a place deleted if it has permanently closed its doors.

Bonobo Google Business Profile in Rennes to suggest new hours or changes

Bonobo Google Business Profile in Rennes
to suggest new hours or changes


The publication of these suggestions depends on 2 criteria:

The claim : if the page is claimed, Google will give you a period of time to say whether the information is accurate or not, but be careful, without a response from you the suggestions will be applied.

The suggestion comes from a Local Guide : They are very good Google users and Google trusts them. The more active the local guide is in leaving reviews, publishing photos, etc., the more points and credibility they will gain with Google. It is possible that Google will therefore pass the suggestion without waiting and sometimes even without notifying you.

You now understand why it is important to be vigilant about the information on your network's files. In addition, these changes can lead to a loss of consistency between your Google file, your website and your pages on social networks. This can therefore create misinformation and lead to the suspension of your Google file , and consequently lower your SEO.


How can Digitaleo allow you to have an accurate view of the data present on the Google files of your network?

3. How can Digitaleo allow you to have an accurate view of the data present on the Google files of your network?
For over 3 years, Digitaleo has been offering a presence management solution to help you manage and centralize the online visibility of your network on Google and over 10 audience hubs: Facebook, Waze, Apple, openstreetmap, etc. The objective: to improve the local SEO of your establishments.

The Digitaleo platform also allows you to have an accurate view of the data present on your network's Google files thanks to several features:

Centralize the various modifications in one tool and facilitate optimizations and regular updates, particularly of photos, exceptional schedules and descriptions.

Locking certain fields in Digitaleo: as a network you can decide that certain fields are not editable. Interesting to set up for critical fields: main category, title, etc.

Implementation of rules for modifications outside Digitaleo, on Google and for Internet users' suggestions. By default we reject both but depending on the needs of our customers we can accept one or the other.

All these features allow us to improve and guarantee the visibility and local SEO of the networks that we support on a daily basis with our teams.


Conclusion
To guarantee the veracity of the information on your Google business profile of your network, you must therefore be vigilant and favor a solution like Digitaleo through its presence management module. It allows you to have a real view of the information that Internet users will see and put in place security measures to be sure not to penalize your local SEO.