This way of sharing content helps to create a community
Posted: Sat Dec 28, 2024 5:55 am
Development of digital marketing plans to attract readers specifically dedicated to a specific population group.
2.- Creation of specific content
Like many media outlets, publishers have joined the trend of creating list-based or thematic content . Specific content helps attract audiences interested in that topic, being a way to summarize a type of content and get the population to read it in a simple and fast way.
The selected example from the Santillana publishing house is an article published in the digital media Actualidad Literatura . Santillana functions as a mirror of the content, sharing it and serving as a platform to canada whatsapp phone numbers learn about said content.
Digital marketing to attract readers: Santillana 2
, as it allows a publisher to give voice to a blog, a media outlet, etc. But, in addition, it helps the publisher's social network profile become an ideal place to find this type of content, which would otherwise be difficult to find for a non-specialist audience.
One way to attract the public to reading is to create own content such as “30 great quotes from universal literature”, which helps to summarize content specific to the publisher's topic, literature, but also as bait to read. These lists help users see if what they have read is included in the list, but at the same time they are receiving the input of content that they did not know and may be of interest to them.
You've probably come across a list of this type, in which many of the selected topics are already known to you, but when you get to the unknown content, you stop to read it. This unknown content ends up piquing the reader's curiosity, leading him to read that book, or watch that film, etc. A way of linking different content and leading the reader from one to another, expanding his database and broadening his knowledge base.
3.- Contests
Just like in other sectors, competitions are ideal ways to attract new customers . In the case of the publishing house Alfaguara, to mark the launch of Sophie Hénaff's “La brigada de Anne Capestan”, they are launching a competition to raffle off 10 copies of the book.
Digital marketing to attract readers: Alfaguara
Contests are a good way to attract new users and to retain existing customers. There are several advantages to using contests for companies :
Strengthen clients.
Possibility of attracting new customers.
Promotion of the products to be raffled.
Community building, increasing the number of users on social media profiles, etc.
Expand databases with data received from contest participants.
Help get rid of excess products in stock.
Expand publishers’ channels of influence.
4.- On-off promotions
The use of digital marketing can help promote different products and services that the publisher has in place . It is common to publicize talks, round tables, meetings, press conferences, etc. given by authors who work with the publishers or have just published content with them.
Another way of promotion is through mentioning or announcing events that have to do with companies related to the publisher itself, but that do not belong to the group. It is about creating a community and supporting other profiles, companies, users and clients in order to share synergies and help each other. The promotion of other companies can also help users who only know one of them to discover new sites where they can get information, etc.
Digital marketing to attract readers: Alliance
2.- Creation of specific content
Like many media outlets, publishers have joined the trend of creating list-based or thematic content . Specific content helps attract audiences interested in that topic, being a way to summarize a type of content and get the population to read it in a simple and fast way.
The selected example from the Santillana publishing house is an article published in the digital media Actualidad Literatura . Santillana functions as a mirror of the content, sharing it and serving as a platform to canada whatsapp phone numbers learn about said content.
Digital marketing to attract readers: Santillana 2
, as it allows a publisher to give voice to a blog, a media outlet, etc. But, in addition, it helps the publisher's social network profile become an ideal place to find this type of content, which would otherwise be difficult to find for a non-specialist audience.
One way to attract the public to reading is to create own content such as “30 great quotes from universal literature”, which helps to summarize content specific to the publisher's topic, literature, but also as bait to read. These lists help users see if what they have read is included in the list, but at the same time they are receiving the input of content that they did not know and may be of interest to them.
You've probably come across a list of this type, in which many of the selected topics are already known to you, but when you get to the unknown content, you stop to read it. This unknown content ends up piquing the reader's curiosity, leading him to read that book, or watch that film, etc. A way of linking different content and leading the reader from one to another, expanding his database and broadening his knowledge base.
3.- Contests
Just like in other sectors, competitions are ideal ways to attract new customers . In the case of the publishing house Alfaguara, to mark the launch of Sophie Hénaff's “La brigada de Anne Capestan”, they are launching a competition to raffle off 10 copies of the book.
Digital marketing to attract readers: Alfaguara
Contests are a good way to attract new users and to retain existing customers. There are several advantages to using contests for companies :
Strengthen clients.
Possibility of attracting new customers.
Promotion of the products to be raffled.
Community building, increasing the number of users on social media profiles, etc.
Expand databases with data received from contest participants.
Help get rid of excess products in stock.
Expand publishers’ channels of influence.
4.- On-off promotions
The use of digital marketing can help promote different products and services that the publisher has in place . It is common to publicize talks, round tables, meetings, press conferences, etc. given by authors who work with the publishers or have just published content with them.
Another way of promotion is through mentioning or announcing events that have to do with companies related to the publisher itself, but that do not belong to the group. It is about creating a community and supporting other profiles, companies, users and clients in order to share synergies and help each other. The promotion of other companies can also help users who only know one of them to discover new sites where they can get information, etc.
Digital marketing to attract readers: Alliance