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This factor must be carefully considered

Posted: Sat Dec 28, 2024 5:39 am
by Rajsahiseosuo990
since the general design of the form will be what the user sees for the first time and depending on what this form is like, they will decide whether to complete it or not.

For this reason, you should try to limit the number of fields you ask the user to fill out, since if it is too long it will become very cumbersome, and it is likely that the user will abandon the form and look for something lighter. All companies would like to have as much information as possible about the user from the start, but the user will not be willing to fill out the form if they are asked for a lot of data.

cervantes institute

It is much better if the form is simple and short, as this way there is a cameroon whatsapp phone numbers greater chance of attracting the customer and then, later on, there will be the opportunity to obtain more information about them.

The two examples given, KLM and the Instituto Cervantes , are simple forms, without elements or colours that distract the visitor from the form itself. Both companies opt for a form with too many fields for a first contact with the user.

2. Call to action
Why not try customizing your call to action? Users are tired of seeing the typical button that always says, “Submit,” so try modifying and customizing it to make it more relatable. For example, you can use calls to action like, “Join,” depending on what you’re asking for.

OJD

As we mentioned before, the overall design of the form is essential, but the design of the call-to-action button is just as important. So, play around with different colors, sizes, and positions until you create an original and eye-catching button for users. OJD is a clear example of this, as it creates a subscription form based on the company's colors and with the call-to-action highlighted on a button in a different color.

3. Benefits
Another good practice is to list on the side or bottom all the benefits that the user can obtain thanks to the subscription. These can be general benefits or some special reward that you are offering at the moment in exchange for leaving the email, for example.

sprit

These benefits will attract the customer's attention and will encourage them to fill out the form that your company is offering. Thus, the Esprit company highlights its benefits at the bottom of the subscription form, making it a visible and recognizable section for the brand's visitors.

Similarly, in this sense, you can talk about the content you will offer the user. In other words, a person will end up filling out your form because you have given them reasons to do so. Therefore, it is usually advisable to briefly explain the content your company offers, thus making the user see everything they will be getting in exchange for leaving the email.

4. Multimedia content
registration form: multimedia content