Page 1 of 1

Statistics and analysis of campaigns in the VK Advertising account

Posted: Sat Dec 28, 2024 5:31 am
by Reddi2
You can see general information about campaigns, ad groups and ads on the dashboard in the Campaigns section. You can filter campaigns using the Filter button and check the settings, status and statistics only for the campaigns you are interested in.

Getting Started with VK Advertising Campaigns
Dashboard of the Campaigns section.
Source: VK Advertising
You can see metrics for each campaign, group, and ad on advantages of truemoney database the dashboard. To do this, click on the gear and select the parameters you want to track. The selection of metrics for each tab (campaign/group/ad) is done separately.

Selecting statistics parameters for the Campaigns tab
Dashboard, selection of statistics parameters.
Source: VK Advertising
Selecting the settings for the VK statistics table Advertising
Setting up metrics for display.
Source: VK Advertising
VK Advertising gives access to statistics for 365 days. By default, today and yesterday are displayed.

For advertisers who track different indicators for different campaigns/clients, VKontakte has implemented the ability to work with several statistics settings templates (presets) and switch between them.

To switch between presets, click the gear icon on the dashboard and select the desired preset or default set of settings.

In Settings, you can control how statistics are displayed for core metrics, broadcasts, mobile apps, videos, communities, and pixel events.