By actions in advertising posts

[Reddi2]

You can collect the audience that somehow interacted with your ad: liked, followed the link, commented, reposted. These are all positive actions, but negative ones (hiding and complaining) are also available for selection.

This type of user collection is configured during the creation of an ad and setting up retargetings in the "Audience Saving Settings" section. There, in the "Events" tab, you select the audience, the desired actions, and the pixel.

Based on the actions in the ad posts, you can collect the audience that somehow interacted with your ad: liked, followed the link, commented, reposted. All these are positive actions, but negative ones (hiding and complaints) are also available for selection. Such collection of users is configured during the creation of the ad and setting up retargeting in the "Audience Saving Settings" section. There, in the "Events" tab, you select the audience, the desired actions, and the pixel.
You also need to select the "Event Type". After that, set the remaining settings and proceed to launch the ad for moderation.

Audience retention
Event types are just below
Dynamic retargeting
This method allows online stores to show users ads with advantages of using our skype database products they viewed but did not buy. It is configured with the help of developers, but the general principle is as follows:

Step 1: Submit your application
Dynamic retargeting is connected to the project and first you need to pass moderation. To do this, send an application .

Step 2. Upload the price list to your advertising account
This feature will appear after successful moderation. The price list must be uploaded in XML format. The table must contain the product name, category, price and link to the product. Developers must prepare a document according to the instructions and only then upload it to the account.

Step 3: Install the pixel on your website
The logic here is the same as with setting up retargeting by pixel and collecting events, which we talked about above. The point is that with the help of development, your price list, which is also a catalog, should be connected to the pixel in order to collect an audience.

Step 4: Create and customize your ad
In this case, there is one ad and it looks like a carousel. The pictures will be loaded automatically from the price list (at least 3). Each card will contain a product that the user has already seen. Then, in the ad settings, you need to segment the audience and select the rules: views of the product or category page for different periods of time: from one day, 3, 7, and so on. Do not forget to exclude those who have already converted.

You can read more about how to fix errors in the settings and what scripts to use in the help .