Yandex Business Advertising - Differences from Yandex Direct
Posted: Sat Dec 28, 2024 5:27 am
Yandex Business is a service through which a company can present itself in Yandex search services, including Maps, and launch advertising. Our article will help you understand its capabilities. We will also tell you how Business differs from Direct and what are the similarities and advantages of the platforms - we will help you understand which of the advertising systems will be more convenient for your business.
Content
Yandex Direct or Yandex Business - which is better?
Differences between the two platforms
Yandex Business advertising setup
All the possibilities of the Yandex Business Advertising Subscription
Yandex Business: How Advertising Works
Yandex Business Advertising Campaign: Optimization
Advertising Subscription Cost and Payment
Conclusion
Yandex Direct or Yandex Business - which is better?
Let's figure out what the difference is between Yandex Business and Yandex Direct.
Initially, Yandex Business was an online directory through which the advantages of line database you could add your organization to Yandex Maps (and Navigator) and receive reviews and ratings there. Gradually, it turned into a platform for supporting small and medium businesses. Any user who has some kind of business, including a private specialist (freelancer), can use the platform. Now you can create an advertisement in Yandex Business, get a business card website, use a free CRM.
To get into the directory, it is not necessary to have a physical address of the company (i.e. a real retail outlet): without it, the company will not appear in Maps and Navigator, but will be displayed in the search. Confirmation of rights to the organization occurs by phone only directly with the entrepreneur himself. Even if the owner cooperates with an agency, it is impossible to register a business in the service through the contractor's account.
Yandex Direct is an exclusively advertising platform that was initially created to launch ads on Search and in the Yandex Advertising Network (YAN). Anyone can register on it. However, setting up and launching advertising through Yandex Direct is different in that you need to know and be able to do a lot: understand how to collect and use the semantic core, how to set up goals and payments, how to use autostrategies, how to protect yourself from click fraud . It is not for nothing that the profession of "directologist" appeared in advertising agencies - this is a specialist who has undergone training in working with Yandex Direct and then passed an exam and received a certificate from Yandex itself.
You can learn more about the platform in the article “Yandex Direct: what is it and how does it work? ”
Content
Yandex Direct or Yandex Business - which is better?
Differences between the two platforms
Yandex Business advertising setup
All the possibilities of the Yandex Business Advertising Subscription
Yandex Business: How Advertising Works
Yandex Business Advertising Campaign: Optimization
Advertising Subscription Cost and Payment
Conclusion
Yandex Direct or Yandex Business - which is better?
Let's figure out what the difference is between Yandex Business and Yandex Direct.
Initially, Yandex Business was an online directory through which the advantages of line database you could add your organization to Yandex Maps (and Navigator) and receive reviews and ratings there. Gradually, it turned into a platform for supporting small and medium businesses. Any user who has some kind of business, including a private specialist (freelancer), can use the platform. Now you can create an advertisement in Yandex Business, get a business card website, use a free CRM.
To get into the directory, it is not necessary to have a physical address of the company (i.e. a real retail outlet): without it, the company will not appear in Maps and Navigator, but will be displayed in the search. Confirmation of rights to the organization occurs by phone only directly with the entrepreneur himself. Even if the owner cooperates with an agency, it is impossible to register a business in the service through the contractor's account.
Yandex Direct is an exclusively advertising platform that was initially created to launch ads on Search and in the Yandex Advertising Network (YAN). Anyone can register on it. However, setting up and launching advertising through Yandex Direct is different in that you need to know and be able to do a lot: understand how to collect and use the semantic core, how to set up goals and payments, how to use autostrategies, how to protect yourself from click fraud . It is not for nothing that the profession of "directologist" appeared in advertising agencies - this is a specialist who has undergone training in working with Yandex Direct and then passed an exam and received a certificate from Yandex itself.
You can learn more about the platform in the article “Yandex Direct: what is it and how does it work? ”