Odnoklassniki is more suitable for promoting entertainment, educational, children's events than for business events. Here we also recommend creating an event page in a suitable format.
How to create a group for an event in OK
Then create creative and run your ads using the interests and preferences you discovered during the audience definition and segmentation stage.
Read also: How to set up advertising on Odnoklassniki
Contextual advertising
In Russia, only contextual advertising in Yandex is currently available, which is launched through the Yandex Direct advertising platform. Ads can be shown in the search engine, advertising network - Yandex partner sites, as well as in mobile applications.
Example of webinar advertising in a premium search ad block
Search advertising is suitable for displaying a website to an audience that is already focused on attending an event. Placements in YAN usually help to inform about an event, create demand and warm up the interest of users.
Setting up contextual advertising is quite complicated. In addition to keyword impressions, you can target it based on the interests and behavior of the audience. To simplify things, you can use the automatic strategies that are available in the platform's advertising account, or ask for help from specialists.
Read also: How to set up advertising in Yandex Direct
Retargeting and remarketing
In the Yandex Direct advertising account, the VKontakte social network, and the special Telegram Ads BigData advertising account (access to it via OneSpot ), you can set up personalized display of ads to those who organize your finances with mint have already seen them, but have not visited the event website or registered on it. This is necessary to bring users to purchase a ticket or register. Retargeting also increases ad conversion and increases advertising ROI.
Read also: How to set up retargeting in Yandex Direct , How to set up retargeting in VKontakte , How to set up targeting by phone numbers in Telegram Ads
Important: all these platforms have their own advertising accounts, through which you need to top up your account to pay for placement. You can simplify your task by paying for all platforms through the OneSpot platform from a single account. In this case, it is possible to redistribute funds between different platforms, which is impossible if you deposit them directly in the advertising account. You will receive a single set of closing documents, and will not collect them from all platforms. Plus: marketing bonuses and free OneSpot tools.
Promotion through bloggers and opinion leaders
Advertising of mass events can be more effective in the form of blogger posts. An influencer can tell about the event in detail, share personal experience and recommend visiting it. You can buy advertising from bloggers by directly contacting the blog administrator or through special services, for example, Perfluence.
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