How to Include Emoji in Creative
Posted: Sat Dec 28, 2024 5:24 am
It doesn't matter whether you want to take a sticker from a standard or custom set - the algorithm is the same.
In Telegram search, call the official bot @AdsMarkdownBot — it converts why choose our service emoji into code. Click "Start" — the bot will offer to send the text of the ad.
Important: Using emoji in the creative in the coded version is mandatory. Without the code, the emoji will not be reflected in the ad.
The bot will send you a creative with an encoded version of the emoji . Copy the text completely. Do not edit or rearrange anything.
Paste text with standard or custom emojis . Send it to the bot.
Example of emoji for an advertisement
Done! Finish setting up your ad campaign and launch it.
Go to your Telegram Ads account. When creating a new ad, paste the text copied from the bot into the Ad text field.
Read also: How to set up advertising in Telegram
What you need to consider
Compliance with the platform's advertising policy. Telegram moderators may reject an ad with emojis if they find their use intrusive, excessive, or inappropriate. Read the article to find out what you can and cannot advertise in Telegram Ads .
Increase in CPM rate. If the ad has a custom emoji, the CPM rate increases by 20%. The minimum Telegram Ads rate is 1.5 euros, which means that with an emoji it will increase to 1.8 euros. In the "Politics and Incidents" topic, the minimum CPM = 0.75 euros, with an emoji in the text it will increase to 0.9 euros.
The character limit is 160 characters with spaces. 1 standard emoji — 2 characters. Custom icons are inserted using code, which is 40 characters. Before creating a creative, calculate how many characters the emoji will take. Subtract this figure from 160. The resulting number is the number of characters left for the text.
In Telegram search, call the official bot @AdsMarkdownBot — it converts why choose our service emoji into code. Click "Start" — the bot will offer to send the text of the ad.
Important: Using emoji in the creative in the coded version is mandatory. Without the code, the emoji will not be reflected in the ad.
The bot will send you a creative with an encoded version of the emoji . Copy the text completely. Do not edit or rearrange anything.
Paste text with standard or custom emojis . Send it to the bot.
Example of emoji for an advertisement
Done! Finish setting up your ad campaign and launch it.
Go to your Telegram Ads account. When creating a new ad, paste the text copied from the bot into the Ad text field.
Read also: How to set up advertising in Telegram
What you need to consider
Compliance with the platform's advertising policy. Telegram moderators may reject an ad with emojis if they find their use intrusive, excessive, or inappropriate. Read the article to find out what you can and cannot advertise in Telegram Ads .
Increase in CPM rate. If the ad has a custom emoji, the CPM rate increases by 20%. The minimum Telegram Ads rate is 1.5 euros, which means that with an emoji it will increase to 1.8 euros. In the "Politics and Incidents" topic, the minimum CPM = 0.75 euros, with an emoji in the text it will increase to 0.9 euros.
The character limit is 160 characters with spaces. 1 standard emoji — 2 characters. Custom icons are inserted using code, which is 40 characters. Before creating a creative, calculate how many characters the emoji will take. Subtract this figure from 160. The resulting number is the number of characters left for the text.