AI hype has not killed marketers' interest in the metaverse (which continues to attract a lot of investment)

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The hype that was swirling around the metaverse a year or so ago may have withered somewhat in recent months following the noisy entry onto the scene of artificial intelligence tools such as ChatGPT, DALL-E 2 and Midjourney.

However, the truth is that marketers are by no means condemning the metaverse to ostracism and continue to believe in the potential of parallel virtual universes. At least this is list of lebanon cell phone numbers what emerges from a recent study carried out in Germany by the consulting firm Nunatak .

52% of marketers surveyed by Nunatak in their report plan to increase their investment in the metaverse this year . And the generation of “engagement” in digital universes parallel to the real world is on the agenda of 33% of marketing professionals. In reality, only 1% of marketers plan to cut their budgets in this particular area.

Marketers have high hopes for the metaverse, largely because the technology holds multiple (and almost infinite) possibilities within it. When asked about the potential uses they see for the concept, 56% of marketers want to use the metaverse to create virtual experiences and create communities around such experiences.