Page 1 of 1

Discover the definitive guide to cross-channel strategies for events

Posted: Sat Dec 28, 2024 4:30 am
by Rajsahiseosuo990
No reviews yet
Article updated 10 months ago by NewsMDirector
Cross-Channel Strategy for an Event

MDirector presents the definitive guide to developing a Cross-Channel strategy for an event . The document, which can be downloaded here , is entitled “Bring your Cross-Channel event to life”.

Explained in a simple way, the guide is a great help when it comes to learning how to develop an effective Cross-Channel strategy for events. It is divided into 7 sections, making it a very complete document that will help you understand Cross-Channel Marketing, one of the growing trends in the world of marketing.

To this end, « Bring your Cross-Channel Event to Life » presents different aspects of bosnia and herzegovina whatsapp phone numbers Cross-channel Marketing using as an example a real event held by MDirector, « From Chaos-Channel Marketing to Cross-Channel Marketing «.

« Bring your Cross-Channel event to life » consists of the following structure:

Introduction
Landing Pages as the central axis of the Cross-Channel strategy
Landing page for acquisition
Informative landing page
Email marketing
Event invitation emails + confirmation email
Automated emails (lead nurturing):
Reminder emails
Post-event emails
SMS Marketing
Social networks
Retargeting campaign
MDirector: all your digital marketing in one place
TABLE OF CONTENTS
Keys to Cross-Channel Strategy for an Event
Landing pages, the central axis of a Cross-Channel strategy
Email marketing, a basic piece of the Cross-Channel strategy
SMS marketing, 100% guaranteed communication
Event communication in real time through social networks
Retargeting to follow potential leads as they browse the Internet
Keys to Cross-Channel Strategy for an Event
Cross-Channel Marketing strategy for an event

At MDirector we know that events, whether physical or digital, are one of the most important actions that companies carry out. Therefore, digital marketing actions to communicate these events are fundamental parts of a company's marketing plan. Seminars, business days, webinars and many other types of conventions, which can be organized by any type of company, are actions that can be greatly improved with a Cross-Channel strategy.