DIVA is born, a version of Chat GPT-4 trained for advertising creation

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All the power of the internet and the experience of the creative community is now just a click away thanks to DIVA (Dose of Inspiration via Virtual Assistant), a new tool that once again showcases the potential of artificial intelligence in the creative industry. Maria Sahuquillo, creative director at The Cocktail, presented all the news about DIVA through a post on her LinkedIn profile , a project based on a version of Chat GPT-4, the OpenAI chatbot, which is trained to offer advertising references.

DIVA analyses a collaborative database, which is find your mobile phone numbers database constantly evolving and in which all users can participate. At the moment, the project based on artificial intelligence technology is still in beta phase and is only available to those who have Chat GPT-4. You can access the beta version of this tool by clicking on this link.

"When you need examples of a 'sustainability manifesto video with voice-over', a 'spot with a jingle for children' or a 'film with surreal humour featuring illustrated animals', you can ask DIVA," added Maria Sahuquillo.

DIVA: an AI assistant for the advertising industry
This tool is thus positioned as the ideal assistant for the advertising industry, whether as a creative reinforcement, a source of inspiration or a support when facing a project so that clients can visualize the creation process. Belén Coca , creative director and president of Más Mujeres Creativas, commented on the project: "An idea as brave as it is necessary that is already in BETA phase.