The overabundance of "bad ads" ultimately ends up affecting good ads

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The most harmful ads are those that deliberately try to scam consumers or install malware on their devices. Less harmful, however, are those ads that are poorly categorized or that do not load properly because they are too large.

Not all ads are logically created equal. And an ad anhui mobile phone numbers database that doesn't load properly is obviously less harmful than one that tries to scam the consumer or infect their computer with malware.

While some “bad ads” are directly under advertisers’ control (such as overly large ads that clutter the sites they appear on), many of these ads are beyond their control. This does not mean, however, that advertisers should sit idly by in the face of the proliferation of “bad ads,” which can ultimately fuel the installation of “ad blockers,” which ultimately torpedo the visibility of all ads, whether good or bad.

There are a whole host of reasons why “bad ads” have taken off in recent years. The advent of AI makes it much easier to generate malicious code or create fake ads featuring celebrities, for example. Layoffs in ad sales departments are also contributing to the rise of “bad ads.” Those working in these departments often take on the role of “gatekeepers,” ensuring that “bad ads” are kept off online advertising platforms. As many ad sales departments are being replaced by technology or downsized, the likelihood of “bad ads” ending up on websites inevitably increases.