Beyond the “like”: the future of influencer marketing lies in measuring real ROI
Posted: Thu Dec 26, 2024 8:14 am
In the age of digital marketing, the influencer sector is becoming increasingly important and valuable. While influencer marketing was previously valued by “vanity metrics” such as “likes” and “comments,” the sector is now facing a new era of change in which it is essential to be able to measure the real impact of investments in influencer campaigns on the business of brands. Companies now demand concrete data that demonstrates a return on investment (ROI) comparable to other digital investments, which marks the beginning of a new era in which the effectiveness of these strategies is paramount.
This is why technology, especially artificial intelligence and advanced measurement tools, are playing a crucial role in this transformation.
With the rise of influencer marketing, accurately measuring the impact of influencer campaigns has become one of the main challenges for brands. The big question that is often asked is whether it is possible to evaluate the effect of a campaign not only in the digital environment, but also in the physical environment, such as visits to stores. And the answer to the question is yes.
To meet these needs, tools such as Primetag ’s “Influence to Store Analytics” make algeria whatsapp lead deterministic attribution possible, both online and offline.
Artificial intelligence as a driver of change
Data analysis has been one of the fundamental pillars thanks to the integration of artificial intelligence. With solutions such as Universe, Primetag's conversational assistant , they are able to offer deep insights in seconds, facilitating quick decisions based on exhaustive analysis of information that would be difficult to manage in a traditional way.
For its part, Universe manages more than one billion pieces of content on Instagram and TikTok from more than 50 markets , allowing brands to access real-time competitive intelligence analysis, as well as evaluate the impact and effectiveness of their social media campaigns.
A path towards the professionalization of the sector
With the various advances, influencer marketing is reaching a level of professionalization that goes beyond the relationship between brands and content creators. Technology is helping brands to obtain a clearer and more strategic vision of the value that influencers can bring to their campaigns. Without a doubt, this evolution allows not only greater transparency, but also a continuous optimization of the resources invested.
The future of influencer marketing is strongly linked to technological innovation , and brands that adopt these advanced tools will be better positioned to execute more effective campaigns and measure their real impact. In this new landscape, technology becomes an essential key to lead the evolution of the sector.
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This is why technology, especially artificial intelligence and advanced measurement tools, are playing a crucial role in this transformation.
With the rise of influencer marketing, accurately measuring the impact of influencer campaigns has become one of the main challenges for brands. The big question that is often asked is whether it is possible to evaluate the effect of a campaign not only in the digital environment, but also in the physical environment, such as visits to stores. And the answer to the question is yes.
To meet these needs, tools such as Primetag ’s “Influence to Store Analytics” make algeria whatsapp lead deterministic attribution possible, both online and offline.
Artificial intelligence as a driver of change
Data analysis has been one of the fundamental pillars thanks to the integration of artificial intelligence. With solutions such as Universe, Primetag's conversational assistant , they are able to offer deep insights in seconds, facilitating quick decisions based on exhaustive analysis of information that would be difficult to manage in a traditional way.
For its part, Universe manages more than one billion pieces of content on Instagram and TikTok from more than 50 markets , allowing brands to access real-time competitive intelligence analysis, as well as evaluate the impact and effectiveness of their social media campaigns.
A path towards the professionalization of the sector
With the various advances, influencer marketing is reaching a level of professionalization that goes beyond the relationship between brands and content creators. Technology is helping brands to obtain a clearer and more strategic vision of the value that influencers can bring to their campaigns. Without a doubt, this evolution allows not only greater transparency, but also a continuous optimization of the resources invested.
The future of influencer marketing is strongly linked to technological innovation , and brands that adopt these advanced tools will be better positioned to execute more effective campaigns and measure their real impact. In this new landscape, technology becomes an essential key to lead the evolution of the sector.
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Subscribe to our newsletter!
Follow MarketingDirecto.com on WhatsApp
Topics
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