Activating First Party Data through

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If you were to think about the best strategy to stand out with an online store in terms of turnover and profitability , you would most likely consider investing in Google Ads , Meta Ads and adjusting the store's prices as the only necessary steps. However, the rules of the game are not the same as they were 10 years ago. It is not enough to make some changes to the store and activate paid media campaigns on the day of the sales.

This is precisely the topic that will be addressed in this article: how Why Ads Media has achieved, and continues to achieve, in a personalized way, with several online stores that invoice more than €100,000 per month , to stand out even more on Black Friday .

The main value offered by the digital marketing consultancy is the 360º Know-How , which allows for the creation of a strategy adapted to the real needs of each e-commerce .

Design of strategies for medium and large online stores to face Black Friday with high turnover volumes:
Definition of pricing strategies, objectives and profitability calculation
You cannot face Black Friday without first having set up a media plan with an investment adjustment in line with the expected turnover objectives. In addition, this turnover cannot be expected without first having analysed prices , tiered discounts and fixed costs , to calculate the necessary ROAS based on the margins and achieve the turnover peak, and thus achieve the business objectives .


2. Design of the 360º digital strategy

Once the objectives have been defined and the investments and expected returns at the business level have been planned, the process of designing how these objectives will be achieved begins. At this stage, using planning tools and a plan with prior data , the global strategy is designed from start to finish. The priority channels and the onsite and offsite actions to be executed are selected. Tools such as Miro , Funnelytics or Mindmeister are used to design all the actions, from advertising platforms to priority sales, email marketing , SEO , etc.


3. Ecommerce optimization at SEO and UX level

Not only do they help to execute optimizations so that prices are 15% lower , but they also analyze aspects of usability and prioritization , such as banners , categorizations and designs , to facilitate traffic conversion. In addition, SEO/UX strategies are activated in the main parts of the website, with the aim of improving internal linking and the organic positioning of URLs with specific transactional terms for this time of year.

Example : If you have an e-commerce site selling Vans sneakers and you detect demand for “ Vans Black Friday sneakers ”, you activate several landing pages that have been in the works for months or years, and they are organically linked on the website to drive traffic and improve positioning on Google.


4. Marketing Automation

Thanks to the database of like-minded users built over the brand's history, it is possible to activate personalized offer messages and generate urgency . This is done through CRM , via Push messages , SMS and emails , to directly impact customers and potential customers.

Some email marketing strategies are geared towards generating leads at a lower CPL , implementing it months before Black Friday through “ Priority Sales ”, nourishing them with exclusive access and discounts for those users.



5. Activation of agile and high-impact Paid Media structures

With the channels already selected for Black Friday and after an analysis of albania whatsapp list opportunities, the key structures are designed to generate hot traffic that translates into more revenue . To do this, it relies on data , creative and video design , and advanced Paid Media teams.

Example : A funnel activated in 2023 that generated more than €100,000 in sales with a 25% margin , combining priority sales and marketing automation .


6. Data collection and activation of high-value audiences

Thanks to a correct implementation of analytics on the website and appropriate marketing automation tools , traffic entry and exit points with conversion are analyzed to adjust budgets on a daily basis. With tools such as Connectif , Klaviyo , Salesforce , among others, high-value segmentations are generated that are then reactivated on advertising platforms.