Gifs in email marketing, a possible lever to engage users
Posted: Wed Dec 04, 2024 3:11 am
The famous GIFs have a media power that until recently was untapped. In itself, GIF means “Graphics Interchange Format”, being a graphic format widely used on the Internet for both static images and animations .
For this reason, several platforms have opened up to transportation email list inclusion (for example, now on Facebook Messenger you can send GIFs directly), since the vast majority of companies and businesses recognize that they are an excellent element to express emotions or a situation in an interactive and fun way.
Example of GIFs available on Tumblr TV
Tumblr TV, a resource par excellence
If you decide to try using GIFs in your email marketing , we recommend not only searching on Google to give your campaign that unique touch, but also having libraries or tools specialized in this, such as Tumblr TV.
Tumblr TV is a combination of a search engine and engaging GIF viewing options, allowing you to find animated images hosted on Tumblr via a full-screen mode, with TV-style options including controls like play, pause, fast-forward, and rewind.
There are several ways you can use this service. You can visit Tumblr TV directly via its web address, where the page will show you the GIFs that are currently being considered popular through the service.
Another option for using Tumblr TV is to start searching for a particular GIF via the search engine, as opposed to the old way of doing it (where searches would bring you results for GIFs on Tumblr blogs).
It's worth mentioning that on Tumblr TV, GIFs are launched in full-screen mode, and played in a time loop, automatically advancing from one GIF to the next when the last one has finished.
Learn more about GIFs:
GIF is a lossless format for images with up to 256 colors , limited by a palette restricted to this number of colors. For this reason, with images with more than 256 colors, the image must be adapted by reducing its colors, resulting in a loss of quality.
It is worth mentioning that although GIFs have been used for ages in banners , their main use today continues to be the display of animated images for web pages, as it is the only format supported by a multitude of browsers that allows this effect.
For this reason, several platforms have opened up to transportation email list inclusion (for example, now on Facebook Messenger you can send GIFs directly), since the vast majority of companies and businesses recognize that they are an excellent element to express emotions or a situation in an interactive and fun way.
Example of GIFs available on Tumblr TV
Tumblr TV, a resource par excellence
If you decide to try using GIFs in your email marketing , we recommend not only searching on Google to give your campaign that unique touch, but also having libraries or tools specialized in this, such as Tumblr TV.
Tumblr TV is a combination of a search engine and engaging GIF viewing options, allowing you to find animated images hosted on Tumblr via a full-screen mode, with TV-style options including controls like play, pause, fast-forward, and rewind.
There are several ways you can use this service. You can visit Tumblr TV directly via its web address, where the page will show you the GIFs that are currently being considered popular through the service.
Another option for using Tumblr TV is to start searching for a particular GIF via the search engine, as opposed to the old way of doing it (where searches would bring you results for GIFs on Tumblr blogs).
It's worth mentioning that on Tumblr TV, GIFs are launched in full-screen mode, and played in a time loop, automatically advancing from one GIF to the next when the last one has finished.
Learn more about GIFs:
GIF is a lossless format for images with up to 256 colors , limited by a palette restricted to this number of colors. For this reason, with images with more than 256 colors, the image must be adapted by reducing its colors, resulting in a loss of quality.
It is worth mentioning that although GIFs have been used for ages in banners , their main use today continues to be the display of animated images for web pages, as it is the only format supported by a multitude of browsers that allows this effect.