How to Create Your Own Portal to Collect Customer Feedback

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Since 65% of a company's business comes from existing customers, it is very important to know what your customers want.

You can use a website commenting tool to create the portal, or you can customize something with code. Some popular free and affordable portals that don't require custom coding include Frill, Hellonext, and Nolt.

Custom coding is time-consuming and expensive, but it can taiyuan mobile phone numbers database allow you to set up your portal exactly how you want it. Below is an example of a portal created with Qualtrics on Mailchimp's website. When you click on "Feedback," a sidebar opens with questions.

MailChimp
Your customers shouldn't need to create an account to share an idea.

Here are some options for easily gathering ideas:

Anonymous – Customers can simply submit an idea or comment without having to leave their name or create an account.
Using your platform login – If you run a SaaS or eCommerce business (or another business that has user accounts), you can use single sign-on (SSO). Your customers can submit feedback using their login credentials for your SaaS product or eCommerce website, and they won’t need a separate login.
Make sure you choose feedback software that is set up using the method you want or allows for both options.

Next, it's time to start collecting feedback.