Create useful and engaging content
Posted: Thu Dec 26, 2024 5:31 am
Sometimes people unsubscribe from your content because they realize it's not relevant to them or doesn't help them with their work. In other words, they don't believe it adds value to their lives.
On the other hand, when you create and send engaging content , people start looking forward to your next email. People have different ideas about what makes content engaging. You should ask india mobile phone numbers database your subscribers about their preferences.
Sending them a survey will help you determine the type of content they will appreciate.
You can also create buyer personas to represent your audience. A buyer persona distills everything you know about your audience and gives them a human name and face. It can include their age, gender, location, job, career goals, frustrations, and even their personality traits:
Whenever you’re stuck on what to write for your next email campaign, you can always go back to your buyer personas and review their pain points. Based on the customer persona of “Tobi,” for example, you can create content that teaches them how to collaborate with colleagues in real-time.
Address your subscribers' needs consistently and you will keep your email subscribers loyal and engaged with your brand.
On the other hand, when you create and send engaging content , people start looking forward to your next email. People have different ideas about what makes content engaging. You should ask india mobile phone numbers database your subscribers about their preferences.
Sending them a survey will help you determine the type of content they will appreciate.
You can also create buyer personas to represent your audience. A buyer persona distills everything you know about your audience and gives them a human name and face. It can include their age, gender, location, job, career goals, frustrations, and even their personality traits:
Whenever you’re stuck on what to write for your next email campaign, you can always go back to your buyer personas and review their pain points. Based on the customer persona of “Tobi,” for example, you can create content that teaches them how to collaborate with colleagues in real-time.
Address your subscribers' needs consistently and you will keep your email subscribers loyal and engaged with your brand.