Check out the best email marketing tools
Posted: Wed Dec 04, 2024 3:06 am
Email is one of the main marketing channels today and represents an important part of any sales strategy. And to achieve the best results, it is important to have the best tools available on the market.
You probably already know that there are many software, applications and agencies that can help you with your strategy, right? How about getting to know some of the best foreign email marketing tools? We have made a complete survey of the most used tools in the world and listed below what you need to know about them.
Content
What are the best email marketing tools?
MailChimp
GetResponse
AWeber
ActiveCampaign
Benchmark
InfusionSoft
Campaign Monitor
iContact
Mailbiz
What are the best email marketing tools?
MailChimp
It is one of the most famous tools on the market and one of the most widely used in the world. It has a free entry version. Its features include personalized lists, campaign segmentation , results measurement and integration with other platforms, such as Shopify and Google Analytics.
One positive point about MailChimp is that it has templates that use the drag and drop system and speed up the creation of layouts . In addition, free access allows you to send up to 12 thousand messages per month — to a base of up to 2 thousand contacts.
Unfortunately, the tool is only available in English and does not offer strategic support. All support is provided via email and/or phone calls. Some criticize the cost-benefit of the paid version, as there are other more affordable options.
GetResponse
Competing with MailChimp in popularity, GetResponse does not have a free version, but a 30-day trial is available. You can run campaigns, do A/B testing , create forms and landing pages, among other functions.
As advantages, GetResponse has more than 500 email layouts available, a reasonable price and good support, in addition to being available in Portuguese. However, despite having some automation functions, they are quite limited.
AWeber
It is one of the most widely used automation platforms in the world and a favorite among marketing professionals. It allows you to configure campaigns, newsletters , autoresponders , forms, etc. It also allows you to segment campaigns and monitor results.
Its cost-benefit is considered good, especially for those who send a large number of emails. As it is a very complete tool, its use requires a little more experience from professionals — available in English.
ActiveCampaign
This tool focuses on automating marketing campaigns. It has a very complete email editor and allows you to monitor the entire lead nurturing flow, also working as a CRM (Customer Relationship Management).
CRM is a way to track the entire history of a customer or contact. With this tool, you can send personalized emails based on purchases or visits made.
However, ActiveCampaign does have some drawbacks. Reporting italy business fax list is limited and the layout creation process can be time-consuming. On the other hand, the price is quite affordable, starting at $9 per month.
Benchmark
It follows the same line as MailChimp and also has a free plan that allows you to use up to 2,000 contacts and 14,000 messages per month. The email designer also uses the drag and drop feature and all messages are responsive (they adapt to the screen used to read them).
You can perform A/B testing and get real-time reports. On the plus side, Benchmark's design is very clean and easy to use, and the tool is also available in Portuguese.
InfusionSoft
It is not only used to manage email marketing, but is also a very complete CRM and sales tool. With it, you can automate sales, payments, online sales and, of course, create and manage marketing campaigns.
InfusionSoft also allows integration with e-commerce platforms and monitoring of user behavior on the website. However, as it is a complete system, the price is higher than others and it is not recommended for beginners.
Campaign Monitor
It is a campaign creation tool focused on measuring and optimizing results . It has a simple-to-use editor and you can customize your campaigns, adapting them to your contacts.
Analytics integration allows you to accurately analyze results. However, it is only available in English and plans start at $9 per month.
iContact
The idea behind iContact is to integrate all your customers and contacts from different sources and applications. It allows you to segment your lists and set up campaigns based on user interests and behavior.
However, it does not allow integration with Gmail or other email tools. It also does not have good support and does not have a Portuguese version.
Mailbiz
Mailbiz is much more than an email marketing management tool. In addition to the software’s features, Mailbiz offers strategic consulting to help online stores significantly increase engagement and sales in a sustainable manner. Strategic consulting is provided by the Customer Success team, made up of experts in email marketing for e-commerce. Each client will have a Customer Success Analyst at their disposal to constantly improve their results.
That's why it's one of the best email marketing tools on the market. Mailbiz was recently listed among the email marketing platforms most used by Brazilian e-commerce companies in Rock Content's E-Commerce Trends survey .
There are several Brazilian companies achieving impressive results using Mailbiz. You can find out which ones they are by checking out these case studies .
The Mailbiz tool's functions include integration with various e-commerce platforms, CRM and Google Analytics , A/B testing, contact segmentation, email templates optimized for e-commerce, sending personalized messages, measuring results and much more.
So, your company has a lot to gain from Mailbiz, especially if it is an e-commerce.
Finally, we would like to emphasize that, regardless of the tool you choose, email communication needs to be part of your marketing and sales strategies. Much more important than the tool is the strategy you will adopt and how you will conduct day-to-day operations. After all, only with knowledge will you be able to use all the technology that the tool can offer you.
You probably already know that there are many software, applications and agencies that can help you with your strategy, right? How about getting to know some of the best foreign email marketing tools? We have made a complete survey of the most used tools in the world and listed below what you need to know about them.
Content
What are the best email marketing tools?
MailChimp
GetResponse
AWeber
ActiveCampaign
Benchmark
InfusionSoft
Campaign Monitor
iContact
Mailbiz
What are the best email marketing tools?
MailChimp
It is one of the most famous tools on the market and one of the most widely used in the world. It has a free entry version. Its features include personalized lists, campaign segmentation , results measurement and integration with other platforms, such as Shopify and Google Analytics.
One positive point about MailChimp is that it has templates that use the drag and drop system and speed up the creation of layouts . In addition, free access allows you to send up to 12 thousand messages per month — to a base of up to 2 thousand contacts.
Unfortunately, the tool is only available in English and does not offer strategic support. All support is provided via email and/or phone calls. Some criticize the cost-benefit of the paid version, as there are other more affordable options.
GetResponse
Competing with MailChimp in popularity, GetResponse does not have a free version, but a 30-day trial is available. You can run campaigns, do A/B testing , create forms and landing pages, among other functions.
As advantages, GetResponse has more than 500 email layouts available, a reasonable price and good support, in addition to being available in Portuguese. However, despite having some automation functions, they are quite limited.
AWeber
It is one of the most widely used automation platforms in the world and a favorite among marketing professionals. It allows you to configure campaigns, newsletters , autoresponders , forms, etc. It also allows you to segment campaigns and monitor results.
Its cost-benefit is considered good, especially for those who send a large number of emails. As it is a very complete tool, its use requires a little more experience from professionals — available in English.
ActiveCampaign
This tool focuses on automating marketing campaigns. It has a very complete email editor and allows you to monitor the entire lead nurturing flow, also working as a CRM (Customer Relationship Management).
CRM is a way to track the entire history of a customer or contact. With this tool, you can send personalized emails based on purchases or visits made.
However, ActiveCampaign does have some drawbacks. Reporting italy business fax list is limited and the layout creation process can be time-consuming. On the other hand, the price is quite affordable, starting at $9 per month.
Benchmark
It follows the same line as MailChimp and also has a free plan that allows you to use up to 2,000 contacts and 14,000 messages per month. The email designer also uses the drag and drop feature and all messages are responsive (they adapt to the screen used to read them).
You can perform A/B testing and get real-time reports. On the plus side, Benchmark's design is very clean and easy to use, and the tool is also available in Portuguese.
InfusionSoft
It is not only used to manage email marketing, but is also a very complete CRM and sales tool. With it, you can automate sales, payments, online sales and, of course, create and manage marketing campaigns.
InfusionSoft also allows integration with e-commerce platforms and monitoring of user behavior on the website. However, as it is a complete system, the price is higher than others and it is not recommended for beginners.
Campaign Monitor
It is a campaign creation tool focused on measuring and optimizing results . It has a simple-to-use editor and you can customize your campaigns, adapting them to your contacts.
Analytics integration allows you to accurately analyze results. However, it is only available in English and plans start at $9 per month.
iContact
The idea behind iContact is to integrate all your customers and contacts from different sources and applications. It allows you to segment your lists and set up campaigns based on user interests and behavior.
However, it does not allow integration with Gmail or other email tools. It also does not have good support and does not have a Portuguese version.
Mailbiz
Mailbiz is much more than an email marketing management tool. In addition to the software’s features, Mailbiz offers strategic consulting to help online stores significantly increase engagement and sales in a sustainable manner. Strategic consulting is provided by the Customer Success team, made up of experts in email marketing for e-commerce. Each client will have a Customer Success Analyst at their disposal to constantly improve their results.
That's why it's one of the best email marketing tools on the market. Mailbiz was recently listed among the email marketing platforms most used by Brazilian e-commerce companies in Rock Content's E-Commerce Trends survey .
There are several Brazilian companies achieving impressive results using Mailbiz. You can find out which ones they are by checking out these case studies .
The Mailbiz tool's functions include integration with various e-commerce platforms, CRM and Google Analytics , A/B testing, contact segmentation, email templates optimized for e-commerce, sending personalized messages, measuring results and much more.
So, your company has a lot to gain from Mailbiz, especially if it is an e-commerce.
Finally, we would like to emphasize that, regardless of the tool you choose, email communication needs to be part of your marketing and sales strategies. Much more important than the tool is the strategy you will adopt and how you will conduct day-to-day operations. After all, only with knowledge will you be able to use all the technology that the tool can offer you.