Difference between B2B and B2C marketing
Posted: Thu Dec 26, 2024 3:43 am
A company that works in a B2B market sells its products and services to other companies. For example, a supplier like Alibaba is a famous company that works exclusively in B2B. Another example is HubSpot , which offers marketing automation and CRM software dedicated to companies to help them generate and manage leads, up to improving the sales conversion rate.
The differences between B2B and B2C , however, are not always so obvious. There are markets that can be dedicated to both companies and individuals.
An example of a mix between B2B and B2C is Amazon, a site known globally for its direct-to-customer sales platform. Thanks to the wide range of items available on the platform, however, an increasing number of small businesses are turning to it to supply their warehouses. Amazon is, therefore, a sort of hybrid between B2B and B2C .
Let's see together what are the main differences between B2B and B2C starting from the assumption that B2B transactions have, as a rule, a higher value than B2C, are based on rational data such as return iran telegram lead on investment (ROI), the urgency of the purchase and the evaluation of available solutions.
The purchasing journey and customer motivation
The B2B buyer's journey is longer and more hierarchical. Several entities are involved in the decision-making process: the purchasing department, the administrative sector that approves the expense, the department that deals with compatibility with the activities that take place within the company.
All this tends to lengthen the process, made up of rigorous selection phases, and to base the purchasing decision on reason and logic. Motivation in B2B is driven by the value of the offer and its importance and convenience for the company.
The B2C purchasing journey is shorter and more impulsive. Purchases are often aimed at satisfying immediate and one-off needs. Motivation in B2C is driven by emotion : the buyer is sensitive to the personalization of the promotional message and to the mood of the moment.
Example: The goals of content marketing strategy in B2B and B2C
The message to convey through content marketing is not the same depending on whether you are addressing professionals or individuals.
In B2B content marketing , the message must convey the brand's values and generate trust. Through its B2B content strategy, the company must seek above all to establish itself as a leader in its sector, demonstrate its expertise and promote its know-how in the eyes of potential customers.
The differences between B2B and B2C , however, are not always so obvious. There are markets that can be dedicated to both companies and individuals.
An example of a mix between B2B and B2C is Amazon, a site known globally for its direct-to-customer sales platform. Thanks to the wide range of items available on the platform, however, an increasing number of small businesses are turning to it to supply their warehouses. Amazon is, therefore, a sort of hybrid between B2B and B2C .
Let's see together what are the main differences between B2B and B2C starting from the assumption that B2B transactions have, as a rule, a higher value than B2C, are based on rational data such as return iran telegram lead on investment (ROI), the urgency of the purchase and the evaluation of available solutions.
The purchasing journey and customer motivation
The B2B buyer's journey is longer and more hierarchical. Several entities are involved in the decision-making process: the purchasing department, the administrative sector that approves the expense, the department that deals with compatibility with the activities that take place within the company.
All this tends to lengthen the process, made up of rigorous selection phases, and to base the purchasing decision on reason and logic. Motivation in B2B is driven by the value of the offer and its importance and convenience for the company.
The B2C purchasing journey is shorter and more impulsive. Purchases are often aimed at satisfying immediate and one-off needs. Motivation in B2C is driven by emotion : the buyer is sensitive to the personalization of the promotional message and to the mood of the moment.
Example: The goals of content marketing strategy in B2B and B2C
The message to convey through content marketing is not the same depending on whether you are addressing professionals or individuals.
In B2B content marketing , the message must convey the brand's values and generate trust. Through its B2B content strategy, the company must seek above all to establish itself as a leader in its sector, demonstrate its expertise and promote its know-how in the eyes of potential customers.