Obviously, although it should not be taken as an absolute rule or law, Google's recommendations for email marketing should be taken into account.
Today we share with you a video, Do's & Don'ts of Email Marketing , generated by the guys and girls at Google Small Business in conjunction with SendGrid.
And what are Google’s recommendations for email marketing?
Although we may be repeating topics we have already covered on Mittum, we want to give you details of what the Internet giant recommends regarding email marketing.
Don't just use images , or just text – the important thing in a freight forwarders brokers email lists is to be able to combine and balance the message.
There is no one-size-fits-all rule for subject line length in your email or newsletter. Another of Google's recommendations, specifically in this subject line, is to maintain a balance, perhaps respecting the 60-character limit but allowing yourself to add or reduce depending on how your list performs.
You have to focus on the user, on how they will interact with your content (newsletter). Ensuring responsiveness and design on any platform is essential for anyone who wants to do email marketing (according to Google's recommendations).
You must be very careful with bad practices that can lead you to being included in SPAM lists . From your content, the frequency of your mailings, to acquiring a database illegally.
When it comes to small business recommendations, it's very important to have a select group of users (they can be acquaintances or trusted people) who can help validate your campaigns before they are sent out in bulk . You'll be able to get some good advice or insights before it becomes irreversible.
In the end, it all comes down to sending your campaign to the right person, at the right time, and through the right device . While this may seem a bit difficult, through time and experience you will pick up on best practices and guidelines for your list and for your campaigns.
