There is assured intention to consume
1. Promotional newsletters
2. Transactional email and abandoned carts
Black Friday 2017: Remember, it's November 24th
For many consumer brands, Black Friday is the key date to go from red to black , taking advantage of the consumer frenzy that comes with the arrival of bonuses, Christmas bonuses and credits for a large part of the population.
All brands involved in e-commerce (including yours, hopefully) will be very busy processing sales and shipping products.
In fact, Spanish parcel companies expect to deliver around 2 million packages a day during the week of Black Friday 2017.
There is assured intention to consume
You should know that according to the latest Privalia report on Black Friday 2017, more than half of Spaniards plan to spend between €50 and €150 on online purchases.
With the above in mind, it would be a mistake not to structure your marketing efforts, and even worse not to consider email marketing within your strategy, both through promotional and transactional channels.
1. Promotional newsletters
In the case of promotional newsletters, we may have already shared a lot with telecommunications email list you about good practices around a newsletter: a compelling and well-written subject line, personalization in every possible way , or good copy .
In short, it is basically following good email practices, but with the premise of understanding and comprehending that the volume of emails from other brands (including your competitors) will be much higher than ever, so you will have to aim to differentiate yourself in your campaign through any possible method, also seeking to streamline your deliveries so that they match the context of your subscribers .
The importance of email and databases for staffing companies
2. Transactional email and abandoned carts
In relation to everything that has to do with transactional email marketing, we must highlight that there is an email weapon that is destined to be your best ally to increase sales this Black Friday 2017: abandoned cart emails.
Not long ago, Blueknow presented a study based on the analysis of Black Friday in its 2016 edition in three sectors ( food, consumer electronics and fashion); the study details that these 3 sectors have benefited from the use of email marketing to get users who abandon a purchase to end up completing it thanks to the abandoned cart email.
