Inbound marketing: discover the guide to your digital marketing strategy that will make your business take off!
Posted: Tue Dec 24, 2024 9:25 am
Unlike traditional strategies (which we call Outbound), Inbound Marketing works with content that generates value for potential customers , as I mentioned in my post about how digital marketing works for your business .
Have you ever accessed YouTube, for example? Then you have probably come across an outbound campaign (those videos that you are forced to watch), and I am sure that almost none of these campaigns actually reached you.
Inbound Marketing is different. With this strategy, we produce content that solves people's problems through a methodology .
The Inbound methodology works as follows:
Inbound Marketing Guide in Goiânia
Furthermore, we know that when people have a problem, they band database usually look for a solution on the internet, and in a post here at Jornada Marketing Digital we saw that 93% of purchasing processes begin with an online search . So how does this purchasing process work?
To do this, we need to understand the User Purchase Journey:
Do you know João? He is a real estate agent at a company that is suffering from the crisis and is at risk of losing his job. As a result, he is considering finding solutions to sell more and impress his bosses:
Inbound Marketing Guide in Goiânia 2
John did a Google search. The first result is a blog post from a company that sells email marketing software, but the title of the post is “Real Estate Market Trends for Agents in 2016.”
In the post, he finds several useful pieces of information, and one catches his attention: “Invest in automation and creation of personalized email flows.” This made João consider looking for more information on this specific subject, leading him to other posts from the same company.
Read also: SEO Optimization for Content
João became a master in email marketing automation. This increased his company's sales by 20%, saving him from being fired. However, there came a point where he was selling so much that he no longer had time to personalize and send all the emails, leading him to the decision phase: I need a tool that can do this for me.
At this moment of decision, who do you think John will remember? Of course it will be the company that taught him everything! If the company had tried to sell the software in the first contact, it would have been of no use to him, and they would have lost the customer.
John is a fictional character, but you look for solutions on the internet just like him. I do too. This is how the user's Buying Journey works , and this is why the Inbound Marketing strategy works (not to mention that it is 62% cheaper than Outbound Marketing).
You ask me again: Does this work for my local company in the state of Goiás? Of course it does. A Hubspot Brazil survey shows that this type of company has 88% more affinity with Inbound Marketing than other companies in Latin America.
What are you waiting for to start planning your Inbound Marketing strategy?
If I haven't convinced you yet, check out this content with 22 statistics that prove that Inbound Marketing works !
But don't worry, I'll explain it step-by-step in the next posts, and I'll also bring the idea applied to specific business models in the Podcasts.
Have you ever accessed YouTube, for example? Then you have probably come across an outbound campaign (those videos that you are forced to watch), and I am sure that almost none of these campaigns actually reached you.
Inbound Marketing is different. With this strategy, we produce content that solves people's problems through a methodology .
The Inbound methodology works as follows:
Inbound Marketing Guide in Goiânia
Furthermore, we know that when people have a problem, they band database usually look for a solution on the internet, and in a post here at Jornada Marketing Digital we saw that 93% of purchasing processes begin with an online search . So how does this purchasing process work?
To do this, we need to understand the User Purchase Journey:
Do you know João? He is a real estate agent at a company that is suffering from the crisis and is at risk of losing his job. As a result, he is considering finding solutions to sell more and impress his bosses:
Inbound Marketing Guide in Goiânia 2
John did a Google search. The first result is a blog post from a company that sells email marketing software, but the title of the post is “Real Estate Market Trends for Agents in 2016.”
In the post, he finds several useful pieces of information, and one catches his attention: “Invest in automation and creation of personalized email flows.” This made João consider looking for more information on this specific subject, leading him to other posts from the same company.
Read also: SEO Optimization for Content
João became a master in email marketing automation. This increased his company's sales by 20%, saving him from being fired. However, there came a point where he was selling so much that he no longer had time to personalize and send all the emails, leading him to the decision phase: I need a tool that can do this for me.
At this moment of decision, who do you think John will remember? Of course it will be the company that taught him everything! If the company had tried to sell the software in the first contact, it would have been of no use to him, and they would have lost the customer.
John is a fictional character, but you look for solutions on the internet just like him. I do too. This is how the user's Buying Journey works , and this is why the Inbound Marketing strategy works (not to mention that it is 62% cheaper than Outbound Marketing).
You ask me again: Does this work for my local company in the state of Goiás? Of course it does. A Hubspot Brazil survey shows that this type of company has 88% more affinity with Inbound Marketing than other companies in Latin America.
What are you waiting for to start planning your Inbound Marketing strategy?
If I haven't convinced you yet, check out this content with 22 statistics that prove that Inbound Marketing works !
But don't worry, I'll explain it step-by-step in the next posts, and I'll also bring the idea applied to specific business models in the Podcasts.