3 recommendations for b2b mailing and the promotion of professional services
Posted: Tue Dec 03, 2024 10:55 am
Unlike those that go for the B2C line and product promotion, professional services companies (leaning towards B2B mailing ) find it a bit more difficult to promote themselves and produce an immediate impact through digital marketing tools.
It's not the same, well…
Buying a product (such as a household appliance, a video game or clothing) is something “ easier” to digest for the average consumer ; this “simplicity” is transformed when we talk about promoting different professional services through the media, such as organizational development consulting or process auditing.
The latter happens mainly because these services are usually haiti business email list targeted towards more specific niches that will often not be reached by a large-scale media campaign, but rather through one-to-one marketing and PR exercises.
It is precisely at the last point mentioned where B2B mailing becomes very important for agencies, firms and other types of organizations that focus on these types of specific and specialized areas; email ends up becoming a much more direct medium within the library of digital media that can be reached.
3 keys to B2B mailing for professional services
With this in mind, we provide you with 3 keys to marketing professional services by email:
Turn your service into a product through email : Remember that your campaign, email or newsletter is a unique opportunity to explain yourself. Throughout your copywriting, you can make the difference between “ specialized organizational development consulting services ” and “ Development plans for your company ” understood; even though yours is still a service, the word “ plan ” already contemplates that your potential buyer will find a series of options unlike a long, boring explanation that perhaps only you understand.
Provide direct means and forms of contact outside of online : Returning to the needs of one-on-one communication with your potential clients, the important thing after the email campaign is to lead the interested party to a phone call, a video call via Skype or, if possible, a physical appointment, in order to fully clarify what the added value of your services is.
Use content and design aligned with your target: This is a very important point if you want to be successful. Usually, the target of professional services companies will be more demanding and educated, and that is why they will not be convinced by poor graphics or those clearly reused from a Google database, as well as monotonous and boring fonts. If necessary, create your own image bank or buy one from a digital bank, and remember to align it with the type of market you are going to target.
Challenges when creating your own database with your first email marketing campaign
We recommend that you use mailing as a basic tool for your sales exercise – if you work in this type of company or are a professional service provider on your own. Or tell us, what do you think about it.
It's not the same, well…
Buying a product (such as a household appliance, a video game or clothing) is something “ easier” to digest for the average consumer ; this “simplicity” is transformed when we talk about promoting different professional services through the media, such as organizational development consulting or process auditing.
The latter happens mainly because these services are usually haiti business email list targeted towards more specific niches that will often not be reached by a large-scale media campaign, but rather through one-to-one marketing and PR exercises.
It is precisely at the last point mentioned where B2B mailing becomes very important for agencies, firms and other types of organizations that focus on these types of specific and specialized areas; email ends up becoming a much more direct medium within the library of digital media that can be reached.
3 keys to B2B mailing for professional services
With this in mind, we provide you with 3 keys to marketing professional services by email:
Turn your service into a product through email : Remember that your campaign, email or newsletter is a unique opportunity to explain yourself. Throughout your copywriting, you can make the difference between “ specialized organizational development consulting services ” and “ Development plans for your company ” understood; even though yours is still a service, the word “ plan ” already contemplates that your potential buyer will find a series of options unlike a long, boring explanation that perhaps only you understand.
Provide direct means and forms of contact outside of online : Returning to the needs of one-on-one communication with your potential clients, the important thing after the email campaign is to lead the interested party to a phone call, a video call via Skype or, if possible, a physical appointment, in order to fully clarify what the added value of your services is.
Use content and design aligned with your target: This is a very important point if you want to be successful. Usually, the target of professional services companies will be more demanding and educated, and that is why they will not be convinced by poor graphics or those clearly reused from a Google database, as well as monotonous and boring fonts. If necessary, create your own image bank or buy one from a digital bank, and remember to align it with the type of market you are going to target.
Challenges when creating your own database with your first email marketing campaign
We recommend that you use mailing as a basic tool for your sales exercise – if you work in this type of company or are a professional service provider on your own. Or tell us, what do you think about it.