3. Place important content above the fold

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When it looks great anywhere, visitors are more likely to stay on your website longer, interact with your content more, and purchase from you. This also makes your omnichannel marketing efforts a lot more effective as your messaging is tailored to multiple devices and screen sizes.

2. Add important calls to action
Adding a call-to-action (CTA) above the fold directly impacts your conversion rate and can encourage visitors to take the action you want them to take, sooner.

You can redirect them to a different page of your website that contains detailed instructions, take them to a specific category or product page, or encourage them to sign up.

A compelling call to action can give switzerland email list you spectacular results and intensify visitors’ interest. In short, adding a CTA in the right place above the fold is the best way to get your visitors to do what you want!

The above-the-fold content is the first thing the users see when they land on any page of your website, so it’s essential to add intriguing headlines, CTAs, or other vital info here.

Remember to get straight to the point: if you don’t clearly show visitors what the page is about, you know very well what their next action will be!

Big banners, for example, are beautiful to look at, but they don’t relay important information to the visitor. This can ruin conversion rates.

4. Solve challenges for the visitor
To effectively address the challenges faced by visitors, your above-the-fold content should provide direct solutions and valuable information.