Why is tracking micro conversions important?

[Shakil1984]

If your primary conversion goal is selling a product to a customer, then making a sale counts as a “macro conversion.” All the other small steps leading up to the purchase are micro conversions.

This means that instead of evaluating your website using just one conversion rate, you consider a wider range of user behavior in order to track micro conversions.

A strong micro conversion rate is a good indicator of the effectiveness of your funnel, since this shows that lots of your potential customers are completing your micro goals throughout the purchase process.

You want to track micro conversions spain email list because micro and macro conversions are linked: micro conversions lead to potential future macro conversions. If you want to generate more sales, it makes a lot of sense to start by looking at ways to boost your micro conversions.

Here are some of the benefits of tracking micro conversions:

You’ll gain insight into both what you’re doing right and what’s not working.
By providing a broader look at how customers interact with a website, micro conversions can help you see the bigger picture and figure out which areas of your websites to optimize.
Tracking micro conversions allows you to identify the leads that are moving toward a macro conversion and provide focused, tailored messaging for them.
You may discover a stage of the customer journey where few users are converting on your micro goals (i.e. a bottleneck in your conversion funnel) which gives you an opportunity to find a solution.