Feature only one product in each photo (unless it’s a bundle: in this case, it’s still a good idea to include photos of the individual items)
Offer different options for viewing the photo (zoom, multiple photos, interactive features, etc.)
Let’s check out BestBuy’s product photos. They use top-quality images to demonstrate what a product looks like:
BestBuy uses high-quality photos to achieve their conversion goal
Product photos can be enlarged even further by clicking on them, and the product can be seen from multiple angles with clear navigation to browse the photos:
BestBuy goes a step further, convincing visitors by including customer images, too.
BestBuy uses customer images to achieve their company goals
5. Provide personalized content and offers
Personalization is critical for a successful poland email list online business. Let’s take a look at some interesting facts about ecommerce personalization that show why it’s so important!
Online shoppers prefer personalized shopping experiences. They expect an ecommerce store to serve their individual needs with customized content and offers—and whether or not a store provides this has a big impact on their purchasing decisions.
You can achieve a surprising increase in revenue by investing in analytics to learn how to personalize your messages more effectively. According to Cleverbridge, 65% of online stores achieved an increase in conversion rates when using a sophisticated personalization strategy.
On Amazon.com, you can find some amazing examples of ecommerce personalization. After logging in, Amazon provides personalized offers that even contain the visitor’s first name.
Personalization example from Amazon to increase the conversion rate
BestBuy uses high-quality photos to achieve their cro marketing goals
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