16 best practices for a successful flash sale

[Shakil1984]

You also might end up reducing the perceived value of your brand among your target market.

Managing flash sales is no easy task, but it’s worthwhile if done correctly. And you’ll be able to do that by following our best practices below.

Flash sales differ from conventional sales in several ways. Let’s take a look at 16 flash sale tips.

1. Promote your sale early
When you run flash sales, it’s important malaysia email list to create a real sense of excitement among your existing customers. Start promoting your upcoming flash sale at least a few days in advance by running flash sale ads and onsite messaging.

Obvi, an ecommerce business selling supplements, used a countdown timer to create a sense of excitement for their upcoming Black Friday sale while also building their list at the same time.

Obvi flash sale example
2. Promote your products on exit intent
While you’re running your flash sale, you want to make sure that online shoppers stay on your site for as long as possible. To help you do this, you can promote your sale items at the exact moment that users are about to abandon your page using an exit-intent popup.

When used effectively, these campaigns can save an online sale by reactivating a customer who is about to bounce.

Here’s an example of an exit-intent popup from Indestructible Shoes:

flash sale popup example
Try out these popup templates if you’d like to reduce your bounce rate: