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The measure aims to help companies be more effective in identifying and restaurant email list malicious messages, as well as organizing users' inboxes. Among the best practices established is the configuration of the DMARC (Domain-based Message Authentication, Reporting and Conformance) entry in your domain's DNS.
Content
DMARC and deliverability in practice
How to improve your deliverability
1. Use authentication in your domain's DNS
2. Establish a solid sender reputation
3. Offer compelling content
4. Ask your audience for help
5. Detach from inactive contacts
6. Don't buy email lists
7. Invest in a good email marketing tool
DMARC and deliverability in practice
DMARC standardizes the way emails are verified by servers using SPF (Sender Policy Framework) and DKIM (Domain Keys Identified Mail). Therefore, setting up DMARC means that you will be sharing technical information with email servers about the messages sent to your recipients.
This way, you ensure that your email reputation is protected, which is essential for anyone working in email marketing. This process gives the legitimate owner of a domain the ability to request that illegitimate messages (such as spam or phishing) not reach their customers' inboxes.
In general, DMARC is designed to protect both businesses and consumers against email domain spoofing. For example, if a message is sent by someone with malicious intent, such as someone outside the organization or even an unauthorized employee, DMARC can be used to detect this unscheduled activity. This can then be used to request that messages sent inappropriately be blocked or discarded when they reach their destination.
How to improve your deliverability
Before we talk about how you can improve the deliverability of your messages, let’s understand the difference between simple delivery and deliverability itself. When an email is successfully delivered, it simply means that it was sent to the intended recipient. Deliverability, on the other hand , refers specifically to the ability to deliver emails to users’ inboxes .
Once you hit the “Send” button, your email has a long journey to reach your intended inbox. Along the way, there are filters that classify your email as malicious or untrustworthy. One of these is the spam filter.
This filter checks information such as the sender's reputation, customer engagement and email content, taking your message to the inbox or the spam folder. This filtering is essential to prevent content considered malicious or unreliable from reaching consumers, but unfortunately it can also end up blocking your well-intentioned messages.
And some factors greatly influence this, as we can see below:
1. Use authentication in your domain's DNS
While we're on the subject of DMARC, it's worth remembering that the main email providers require at least SPF and DKIM authentication to be properly configured. Your email marketing tool should allow you to have these authentications working.
2. Establish a solid sender reputation
This is what email providers use to determine whether your email is trustworthy and deliver it to the inbox. Don’t forget that your open and click-through rates are directly impacted by your sender reputation.
3. Offer compelling content
Being attractive and maintaining frequent communication is one of the most effective ways to be relevant to your customer and show suppliers that you are trustworthy. Make sure to have a good subject line, mix text and images in the body of the email and include as many links as possible to encourage contacts to access your website. Add intuitive links to the campaign, such as a brand logo, a banner, a menu of categories, products, social networks, etc. This way, you will increase the chances of traffic from the email to your e-commerce.
