Knowing the best practices for dark mode in your digital marketing and email marketing campaigns can help you implement dark mode in the best possible way and make it accessible to everyone. Continue reading below and learn everything about the subject. Enjoy your reading!
Content
What is dark mode and why is it important?
Reasons to use dark mode in email
Best practices for dark mode marketing emails
Tips for using dark mode in emails
The impact of dark mode on engagement rates
What is dark mode and why is it important?
Dark mode is an interface that displays elements such as text and icons retail email list in light colors with dark backgrounds. Replacing the white background with black. This color contrast aims to reduce exposure to blue light and help with eye strain caused by exposure to electronic device screens.
This viewing mode can optimize reading in low-light or dimly lit environments. Some designers believe that dark mode is good for your health, but there is no research to support this. Even so, dark mode has become popular and is increasingly used by users.
Many people prefer dark mode because it is new and trendy, while others find it more comfortable, whether day or night. Additionally, Google has confirmed that dark mode can save battery on some screens.
Reasons to use dark mode in email
If we analyze color theory, dark colors are related to power, elegance and prestige, which can be valuable for your email marketing strategies. To ensure a good experience for your readers and create an effective contrast, use dark mode when:
Want to highlight the main element of the email;
If the text is long and you want to reduce the reader's eye strain;
There are short texts and more images;
Want to convey a message of prestige and elegance;
Want to convey a sense of mystery.
Best practices for dark mode marketing emails
When creating a dark mode email, keep in mind that your customers may open the message in different applications, so it may render differently. For example, if your user uses Outlook or Gmail in dark mode, the background colors of your email may appear inverted.
Don't forget to follow accessibility standards so that it is readable for everyone who receives your emails, including people with color blindness, photophobia or other visual impairments. Therefore, use the contrast of text tones effectively so that everyone can understand your message.
Also check out: How to turn leads into customers: check out 6 valuable strategies!
Tips for using dark mode in emails
As we have seen, dark mode has many followers and can be a great strategy to use in email marketing. Check out some optimizations you can make to your emails:
Images : email providers do not change the colors of images, so use images of the same size and a transparent background for products. For photos of people, choose a background of another color to make them stand out from the dark interface;
