Last-Minute Email Campaign Ideas

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Think about clarity before persuasion or attraction: persuasive and attractively written copy sure contributes to email marketing success. But, before that, you must make sure that the email you are writing is clear and concise in conveying the message you have in mind. Companies often make the mistake of writing complicated and ambiguous emails in an attempt to make them persuasive. Always remember to make it clear, before you make it anything else. Make sure your email subject line and copy are aligned: we talked about using actionable words in the subject line earlier.

Since you are going to put something actionable on the subject, you must make sure aruba email list 38244 contact leads to follow it up with the promised content in the body. For example, if your subject line says “use this exclusive coupon before pm tonight”, you must make sure that your body indeed has a coupon or a coupon code that subscribers can click right into, to take advantage of the offer. Even if you don’t use such an actionable word in your subject line, you must make sure that the content of your email delivers what the subject line promises.



“treat your subject line like the movie trailer — give a preview so they know what to expect.” — anonymous establish the relevance of the email right away: as mentioned before, human beings run on an attention span of seconds. Hence, if they don’t find the purpose of your email within the first few seconds, they are not going to read. To avoid that, establish the purpose or relevance of sending the email right at the beginning. People don’t want to be wasting their time finding the purpose.