Secondary data

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Secondary data in marketing is information that has already been collected by someone else and is usually available to the public or specific organizations. This data may be collected for other purposes, but can be useful for marketing research.


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Characteristics of secondary data

Accessibility : Secondary data is usually accessible and easy to find. This thailand phone code may include research reports, statistics, publications, archives, etc.
Save time and resources: Since the data has already been collected, using it can save time and money that would otherwise be spent on primary research.
Breadth and variety : Secondary data can provide a wide range of information from different sources and perspectives.
Historical data : This may include historical data, allowing you to analyze trends and changes over time.
However, it is important to consider the relevance, validity, and appropriateness of these data for specific marketing research purposes.

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