A dirty CRM system can be crippling for marketing, sales, and service teams. When the information you need is rendered useless by a buildup of data errors, it slows everyone down.
The worst part? It's inevitable.
Potential customers fill out forms on your website inaccurately.
Business development representatives add contacts to the database based on the best information they are able to find.
The marketing team captures and adds data as leads are nurtured.
The sales team connects with prospects, sometimes multiple times, and adds data as they gather it over the phone.
With every interaction, data is added to the CRM system, but it is not always in the right format or in the right place.
So you need to clean it up. You need a single customer view. But where do you start? Which problems should you focus on? And which ones should you ignore?
Figuring out how to make sense of your database is a long and thailand code number expensive process. To make it easier for you, we partnered with Databox to ask over two dozen marketing professionals to share their advice on the most effective ways to clean up a CRM database.
Unfortunately, we discovered that the problem was bigger than we thought.
More than 55% of respondents clean their databases weekly or monthly.
frequency of data cleaning
Nearly 70% spend at least 1 hour on this task each time, and nearly 30% spend more than 4 hours on it each time.
time to clean crm
We also asked them what CRM cleaning activities they perform. Here are some of the most popular ones they do.
Update data activities
And here you will find the recommendations they shared to do these seven things much faster. We have grouped them into four main areas so that you can clean your database in a methodical way and keep it clean.
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