As I wrote:“‘These are scary

[leadseodata]

(Spoiler alert: Either way, you need to be ready for change.)This week’s person making a difference in content: Katie Martell (:)This week I talked with Katie Martell, a self-described “unapologetic marketing truth teller.”A whip-smart BB content marketing strategist, Katie was the executive director of Boston Content, a community of content practitioners, and was the chief marketing officer and co-founder of Cintell, a Boston-based BB content marketing provider. A writer, speaker, and emcee, she hosts the live, social-platform-based Exceptional Truths.We talked about the accelerated pace of change in BB marketing and her upcoming documentary on the intersection of marketing and social movements.

Here’s a quick take from Katie:We are more prepared for this switzerland business mailing list moment than we give ourselves credit for. And I don’t blame us for feeling scared. I do believe we’re better suited to step up the way our companies need us to than we think.Listen in, then learn more from Katie:Follow her on LinkedIn.Visit her website.Watch the Pandermonium trailer.One content marketing idea you can use (:)The one post on CMI’s site I’d love for you to take another look at is a piece I wrote about our recent research report: Content Management and Strategy: A Disruptive Change We Need [New Research].

times for managers in companies.’“Twenty years ago, almost to the day, business strategist, author, and professor Clayton Christensen wrote those words to describe what was happening with the global economic crisis of the dot-com boom and globalization. In the introduction to the piece, he warns that before managers ‘rush into the breach, (they) must understand precisely what types of change the existing organization is capable and incapable of handling.’“Here we are two decades later, and we’re feeling the exact same thing.