participation in a draw to win a prize.

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3.- Personalized SMS
SMS marketing trendsThe mobile phone is one of the most personal devices that every person owns. Therefore, personalization is one of the main trends in SMS marketing, as it provides you with a closer relationship with the recipient. In a market where users are becoming less and less loyal, it is necessary to invest in proper customer service.

In addition, personalising your SMS marketing gives you a certain differentiation in the market, which is an advantage. Unlike mass and generic SMS, this trend allows you to individualise your content and therefore obtain better results. brazilian wax telegram So what types of personalised SMS exist?

A.- Congratulatory SMS
Everyone likes to be remembered for their birthday. If you also accompany the greeting with an offer in honour of the occasion, you will gain loyalty. Likewise, this form of SMS also works to wish a happy Christmas or New Year.

B.- SMS reminder
Sometimes keeping an appointment up to date can be chaotic, both for the client and the company. If the user has made an appointment, a reminder SMS will allow you to offer an additional service and save you the losses caused by forgetting.

C.- Informative SMS
This type of SMS is considered one of the most useful. This is because it provides valuable information to your customers directly. For example, announcing the arrival of a product, a change in schedule or the punctual closing of an establishment.

D.- Confirmation SMS
Sending an SMS to confirm that a reservation, online purchase or cancellation has been processed will give your customer a certain level of security. In a world where online scams are numerous, showing professionalism towards users will give you a higher degree of loyalty. Customer trust is essential.

4.- Promotional messages
SMS marketing trendsOne of the SMS marketing trends with the greatest added value is promotional messages. It is true that the informative SMS we talked about above can give you a certain differentiation. However, nothing maximizes your results like offering an advantage.

Offer special discounts, deals or gifts that are exclusive to the customer. There are various ways to do this. For example, this type of strategy can be carried out with virtual coupons that the customer redeems by presenting the SMS in the store. Another option is sending QR codes . Thanks to them, you can link an exclusive ticket or
You can also opt for the cross-selling technique . That is, when making a sale you can send an SMS offering an additional product to the customer. For example, a discount on future purchases for the purchased product, the acquisition of a free unit for the purchase of another, etc.

In any case, the objective of this strategy is to create a good reception from the client towards our SMS. In this way, the expectation of being able to receive a gift will make the user pay close attention to the messages you send them.

Finally, here are some tips to help you make your SMS marketing strategy successful:

Keep it short . Messages that are too long are counterproductive. Learn to concentrate your content in a concise way and take advantage of the immediacy that the format provides.
Consider the day and time . There are certain days and time slots that are key to achieving a greater impact with our SMS. Always send them on working days and during business hours, respecting midday breaks.
Don't overuse links . While SMS landings have been talked about as one of the latest SMS marketing trends, they can't be overused either. Loading your message with links will only confuse the customer.
Don't spam . As mentioned above, the mobile phone is one of the most personal tools that accompanies you all day long. Sending abusive messages, far from making the user feel special, will only end up annoying them.
Increase your database . Take advantage of SMS marketing to launch a sweepstakes in which the participation requirement is to invite a friend. If users provide you with this information, you will be able to expand your network and reach more potential customers.
Do you need support to create effective SMS marketing strategies? Sign up to MDirector 's SMS Marketing platform and in just 2 minutes you can start sending your SMS. We have been helping clients from all over the world for over 10 years!