Case study: your website conversion ethiopia email list 150000 contact leads rate is . and you generate visits per month. According to the following calculation, you identify an average of contactsmonth. .*= . Now, let’s imagine that you remove one question from your contact forms and reduce them from to questions and that this change increases your conversion rate to . Let’s calculate the difference together: for a constant number of visits, you will generate contacts per month from now on, or more per year… not bad, right? How to determine areas for improvement in your inbound marketing strategy? Set up full-scale tests in the form of ab testing : today, a cms like hubspot allows you to create two download page models that will be randomly offered to visitors, thus making it possible to identify the model with the best results.
This option allows you to test the different variables one after the other to identify the best techniques for example, changing the color of the button, modifying the wording of a question or removing it, etc.. Here again, fortune favors the bold, so don't be afraid to test, change and vary your ctas, forms and conversion pages. You will be surprised to see that small changes can have big consequences. Develop interfaces to allow customers to express their satisfaction, their comments .
