about Digital and of course Marketing.
I started watching Black Mirror at the end of last year and I must say that not only is it an excellent series that can be watched via NETFLIX, but the content and the situations it presents make you think differently.
We just saw the death of TV, Bandersnatch the first fully interactive movie in the history of film and TV was released last December.
No more static endings and scripts or whatever the director says should happen, but not just the endings, also the plot of the story. Now it is up to the people to define how a story ends.
Only Netflix could do this, but how to implement it?
Bandersnatch is a must-see case study in marketing schools in content creation classes.
In the film, Stefan says that his game simply “creates the illusion of choice” while ensuring that the intended message is still delivered, and Bandersnatch does exactly that.
It comes with a goal, but allows the audience to “choose” how it is achieved through interaction.
This interaction is a direct catalyst for another beauty of the film: it makes the viewer viscerally involved in the story.
Rather than watching passively, viewers become emotionally invested in the plot and moral of Bandersnatch as they immediately see the effects of their choices on what happens to Stefan next. What you choose changes what he does and how he feels instantly.
