During This Internal Testing Process,

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While your costs increase with the number of email marketing members, the response rate per email sent will decrease because passive members are not interested in your emails. Negative australia phone number list Perception of Your Brand: Keeping your customers who have not interacted with your emails for a long time in your regular brands list and Constantly sending emails to customers can create a negative brand perception among these customers and may even cause them not to respond to future segmented campaigns.



Spam Flag Rate: Members who have not been interested in your emails for a long time and have not interacted with your emails will not be able to see your campaigns. Failure to properly evaluate strategy changes and tests: There is a high probability of being reported as spam and this will harm your email deliverability. Your passive customers will make the results of any test or email marketing strategy change seem different than they actually are and will make it harder for you to reach a strategic conclusion.

Reasons why some of your email marketing subscriber list may become inactive: Your customers may have lost interest in your brand and the products and services you offer: Companies that sell baby products are a good example of this, but companies in other business areas should take this into consideration. Sending irrelevant emails: Sending irrelevant emails is caused by not segmenting your members according to their demographic profile and interests. Sending the same message to everyone is not a good marketing strategy, and you can increase your email marketing return by sending relevant content to relevant members.