This has obviously generated great concern and fear on the part of many entrepreneurs and businesses, but fortunately, Spain is a country with great strength in the eCommerce sector, and that is why many businesses, in addition to chemical manufacturers email lists selling products physically, can also do so online . In fact, many businesses are even being reborn in this sense to, for example, digitally sell service vouchers that can be consumed once we return to normal.
That said, in our article today, we are going to talk to you about some Marketing techniques that, at this time, are working correctly when it comes to maintaining contact and communication with our clients and that, despite the fact that these days -little by little- we are already returning to normality, we recommend that you make use of them, since they are those that have been most strongly established and positioned in the mind of the consumer.
The best digital marketing solutions
YouTube
Facebook and Instagram Ads
Google Ads
Email Marketing
The best digital marketing solutions
YouTube
The first of the solutions we want to mention is the YouTube channel, which has gained a lot of strength in recent weeks, due - above all - to the amount of audiovisual content that has been generated by brands from all sectors.
Therefore, having an active YouTube account can bring you potential clients, as well as increase the awareness and positioning of your brand , if you manage to get your videos (always of quality) viewed by users.
How has the use of Email Marketing changed in Spain, from 2016 to 2019?
For example, do you remember the Bankinter advert “The value of money”, which started to be shown a few weeks ago as a TV spot and as a piece of social media? It was a huge success, because - without a doubt - it was quality content that offered something different to the user. And the best thing? It belonged to the banking sector; yes, it did not belong to fashion, or beauty, or sports, or anything like that. And, the thing is, you can always find an appropriate audiovisual solution for each business.
Facebook and Instagram Ads
Given the number of users who consume both networks today, advertising on Facebook and/or Instagram is an excellent option for practically all businesses . In fact, it always has been, but after the lockdown caused by the health crisis, even more so.
If you do not yet have profiles on both networks, we recommend that you create a company profile on Instagram and a fan page on Facebook , and start publishing news and offers about your business there.
Obviously, in order to do this, your business needs to identify with the target audience that consumes these networks, so it would be advisable to carry out an in-depth strategic study and analysis beforehand. Because if social networks don't fit your audience, that's okay! There are many more channels you can use.
Google Ads
Talking about Google Ads is basically talking about SEM: paid advertising on the Google search engine, which will appear and be shown to users before the organic search results.
In addition, you should know that Google's policies regarding its Ads service offer a system by which you will only pay when a person clicks on your ad, instead of paying for impressions.
