Showcases You as an Expert When it comes to positioning your business, it’s important to make sure your audience sees you as an expert. Having multiple pieces of content that focus on a specific topic or set of ideas creates the impression that you know everything there is to know about a particular subject. Once your prospects see that you’ve covered a particular topic in depth and used multiple channels, it builds trust. Ultimately, atomizing your content puts you ahead of competitors who may not have a similar approach. It’s Much More Effective Creating multiple pieces of content around one central topic is also a more efficient way to fill your editorial calendar.
Why? Well, if your team only has to research information indian whatsapp numbers once, they’ll be able to produce more information than if they had to spend time researching a number of unrelated topics. For brands with limited resources in terms of talent or budget to outsource, this is a key way to get more out of your initial content than you might otherwise. Ultimately, atomizing your content saves you time and money. Disparate Works Attract Different Audiences Depending on your niche, atomization can attract different audiences depending on the format. Need an example? Let's say you created: One long blog post.
Six social media updates. A YouTube video. And an interactive quiz. The person who sees the information on social media may not be the same person who watches video content on a regular basis. And the prospect who takes the online quiz may hate reading and refuse to read your blog post. See what we mean? Even though these pieces of content all cover the same ground, they reach your target audience in different ways and at different times. This is especially important if you have a broad audience that spans multiple micro-niches.
