Here are some ideas you can use to increase email conversions:
Add a countdown timer to your email. Popular email marketing platforms like Klaviyo, Mailchimp, and Campaign Monitor offer this feature—and they integrate with OptiMonk.
Use phrases like “only 1 day left” to remind customers that your deals are ending soon.
Notify customers when you’re running low on popular items. oman telephone number search Seeing a sentence like “only 5 items left” next to a product will motivate customers to buy from you.
There isn’t a magic number when it comes to deciding how many emails to send. It depends on the length of your campaign.
Make a timeline when sending multiple emails throughout your seasonal event:
Send your first reminder once your campaign is live. Tell customers to take advantage of your exclusive offers.
Send several follow-up emails while your campaign is ongoing. This is where you’ll use the urgency and FOMO tactics we covered above.
Include a final email the hour before your campaign ends, telling customers that they have one last chance to save money.
Here’s how Ted Baker kicked off their summer sale.
The purpose of this email is to tell customers that they’re running a 30% off sale for summer. They kept it short and sweet.
Now let’s look at one of their follow-up emails.
