A healthcare provider needs solutions for slashing budgetary bloat and doing right by their clients.4 How can email marketing help with that?
Let’s take a look.
There are five critical areas where email marketing can improve performance:
Streamlining administrative workloads – According to a survey by Stanford Medicine, digital storage was the #1 value provided by electronic health records (EHR)—but many providers report resulting inefficiencies in coordination and patient billing.5>/sup> Email marketing refines and fortifies provider-patient communications to bridge the gaps where other tech falls short.
Reducing spending – The American health sector is the biggest spender on the planet, and it shows: according to a 2021 Gallup poll, 77% of respondents were “dissatisfied” with the overall cost of their care.6 When used tactically, email marketing can slash administrative redundancies and simplify treatment protocol, curtailing costs in the long run and helping you keep price points competitive for your existing patients.
Establishing authority – Email marketing is an instrumental channel for content marketing—one of the most effective ways to demonstrate your credibility as a provider. Whether you create your own branded content or pass along the latest news in your industry, content marketing via email is key for becoming a presence customers trust.
Improving patient relations – Email marketing analytics have remar
