You’ve invested a ton of money in giving the product a new and fresh looK

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You did extensive market research to find out what your target audience thinks and you’re constantly in the loop with everything that’s going on in the market. Also, you’d really wish to jump on the bandwagon of a familiar new trend. But right after the launch, you realize that the wording you used was not well thought through and that it may sound offensive in some markets. The situation escalates and all of a sudden you’re the topic of all the news in the region and the object of ridicule on all social media platforms.

Ouch – now what?

This is where your crisis management plan is british whatsapp number set in motion. If you start working on it when the crisis strikes, you’re oh-so-late. In a digital era like ours, bad news travels at the speed of light. So if you’re not fast in reacting, you’ll watch your business drown in outbursts of negative feedback from all over the place.



crisis management template
Crisis management template
So simply put, a crisis management plan will keep you prepared for unplanned events and it will prevent long-term damage that could have a considerable effect on your brand.