Analysis and optimization

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We conducted daily monitoring of all indicators in the Yandex Direct and Yandex Metrica advertising account. This allowed us to clearly understand which ads bring the largest number of applications and optimize advertising budgets. We focused on campaigns that brought the maximum result and adjusted those that required improvement. Thanks to this phone number library approach, we were able to reduce the average cost of a lead to 356 rubles and significantly increase the profitability of advertising.

Conversion statistics from Yandex Metrica.Conversion statistics from Yandex Metrica.
Conclusion:



The campaign results exceeded expectations. The average cost per lead was 356 rubles, and the course completion rate reached 80%. In one month, we attracted 43 new students, which brought the client a net profit of 66,724 rubles after deducting advertising costs. This case shows that even without your own website, you can effectively attract customers and increase sales using properly configured Yandex Direct tools.