Open Reach Ratethis Metric Quantifies

[mdraufkh.andaker]

The Percentage Of Your List That Was Reached Over A Series Of Emails Lets Say You Send Three Different Emails To Promote A New Product And Each Has An Open Rate Of 20 Perhaps You Only Reached 20 Of Your Total Audience Three Times Each But If Every Email Was Opened By A Different 20 Of Your List You Actually Engaged 60 Of Your Total List One Time Each Open Reach Rate Measures The Percentage Of Unique People Engaged

Click Through Rates Ctrthe Clickthrough Rate Is Calculated slovenia email list 262946 contact leads By Dividing The Number Of Clicks On Your Email Content By The Total Number Of Emails Delivered So Again If 1000 Emails Are Sent And 30 People Open And Click Somewhere On The Email Thats A 3 Ctrclick To Open Rates Ctorthis Is One Of The Email Marketers Favorite Metrics The Clicktoopen Rate Is In Many Ways More Helpful Than The Ctr Or Open Rate Alone It Tells You How Many People Who Actually Opened An Email Also Clicked On It




Using Our Previous Examples The Ctor Would Be 15 Because Out Of 200 Opens 30 People Clickedthe Ctor Metric Is A Good Way To Measure How Effective And Engaging Your Content Is The Subscribers Who Didnt Open The Email Never Saw What You Sentwhat Is A Good Email Open Rateah The Ageold Question Either You Want To Know Or Someone In Your Organization Does But Comparing Your Email Performance To The Average Isnt Always A Smart Idea