Now that you have an idea of when to use dynamic ads, let's take a look at what it takes to create great looking Dynamic Display Ads:
1. Advertising Formats
One of the first decisions to make when creating a Dynamic macedonia phone number library Display Ad is the choice of ad formats (e.g. 300×250, 728×90, 160×600). Keep in mind that different formats impose different size/aspect ratio restrictions and may limit the ability to maintain consistency across formats. It’s easiest to start with the 300×250 format to get design approval and then apply the look of the approved design to the other formats.
2. Designing Using Real Images and Text from the Data Source
Make sure designs are created using actual images from the data source (excel, csv, xml, rss, etc.) that will be used to create the ads. Image sizes, quality, and backgrounds may not always be consistent across an advertiser’s data source. Except for automatic resizing, images can only appear as they are in the data source.
3. Consider Image and Ad Aspect Ratios
Are all dynamic images consistent in size and dimensions? If images in the data feed are not consistent, it can significantly change the overall appearance of an ad. Images that differ in size from the image asset slot in the template will be resized until the height or width (whichever comes first) is equal to the corresponding height or width of the image asset slot.
4. Layering the Layers
Be careful when changing image or text elements. One set of assets can look completely different when combined with a different set of assets (for example, text color on different background images). If you need to place text on varying backgrounds, consider placing the text on a colored or white background where the text is guaranteed to stand out.
